Development of the Competitiveness of a Tourist DestinationLaajuus (5 cr)
Code: KH00BY81
Credits
5 op
Objective
Upon completion of this course, the students will be able to:
• evaluate macro-level factors as well as competitive supply in terms of the competitiveness of the company and the tourist destination
• develop the competitiveness of the tourist destination as well as the destination supply
• interpret and promote the development opportunities of the company in relation to the tourist destination and the development of the tourist area
Content
• Competitiveness models of the tourist destination
• Company's networking and role in cooperation at the tourist destination level
• Tourist destination and company-level brand management and marketing communication
Enrollment
01.12.2023 - 29.01.2024
Timing
29.01.2024 - 09.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES22
Objective
Upon completion of this course, the students will be able to:
• evaluate macro-level factors as well as competitive supply in terms of the competitiveness of the company and the tourist destination
• develop the competitiveness of the tourist destination as well as the destination supply
• interpret and promote the development opportunities of the company in relation to the tourist destination and the development of the tourist area
Content
• Competitiveness models of the tourist destination
• Company's networking and role in cooperation at the tourist destination level
• Tourist destination and company-level brand management and marketing communication
Evaluation scale
H-5
Enrollment
01.12.2022 - 03.02.2023
Timing
23.01.2023 - 19.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
4 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
15 - 40
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES21
-
PLIITS20MWLPLIITS20MWL
Objective
Upon completion of this course, the students will be able to:
• evaluate macro-level factors as well as competitive supply in terms of the competitiveness of the company and the tourist destination
• develop the competitiveness of the tourist destination as well as the destination supply
• interpret and promote the development opportunities of the company in relation to the tourist destination and the development of the tourist area
Content
• Competitiveness models of the tourist destination
• Company's networking and role in cooperation at the tourist destination level
• Tourist destination and company-level brand management and marketing communication
Evaluation scale
H-5