Basics of Business AdministrationLaajuus (15 cr)
Code: 3011392
Credits
15 op
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Enrollment
02.08.2024 - 31.08.2024
Timing
01.09.2024 - 31.12.2024
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
- Svenska
- English
Degree programmes
- Degree Programme in Business
Teachers
- Anne-Marie Jünger
- Nicolas Le Grand
- Annamari Heikkilä
- Minna Björkberg-Suominen
- Riikka Kulmala
- Anniina Vainio
- Kari Juhala
- Susanna Saari
- Katja Repo
- Krista Holopainen
- Jaakko Haltia
- Heidi Kurvinen
Groups
-
LTOPS24TAI
-
LTOPS24F
-
LTOPS24G
-
LTOPS24B
-
LTOPS24C
-
LTOPS24D
-
LTOPS24E
-
LTOPS24H
-
LTOPS24I
-
LTOPS24J
-
LTOPS24A
-
LTOPS24K
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Evaluation scale
H-5
Enrollment
01.06.2023 - 12.09.2023
Timing
01.08.2023 - 15.12.2023
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
- Svenska
- English
Degree programmes
- Degree Programme in Business
Teachers
- Annamari Heikkilä
- Nicolas Le Grand
- Anniina Teittinen
- Anniina Vainio
- Minna Björkberg-Suominen
- Riikka Kulmala
- Kari Juhala
- Krista Holopainen
- Katja Repo
- Jaakko Haltia
- Heidi Kurvinen
Groups
-
LTOPS23HLTOPS23H
-
LTOPS23ILTOPS23I
-
LTOPS23JLTOPS23J
-
LTOPS23KLTOPS23K
-
LTOPS23DLTOPS23D
-
LTOPS23ELTOPS23E
-
LTOPS23FLTOPS23F
-
LTOPS23GLTOPS23G
-
LTOPS23CLTOPS23C
-
LTOPS23ALTOPS23A
-
LTOPS23BLTOPS23B
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Evaluation scale
H-5
Enrollment
02.07.2022 - 30.09.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
- Svenska
- English
Degree programmes
- Degree Programme in Business
Teachers
- Saara Tikkanen
- Anniina Teittinen
- Nicolas Le Grand
- Minna Björkberg-Suominen
- Kari Juhala
- Katja Repo
- Alisa Pettersson
- Leena Lemola
Groups
-
LTOPS22ALTOPS22A
-
LTOPS22DLTOPS22D
-
LTOPS22ELTOPS22E
-
LTOPS22BLTOPS22B
-
LTOPS22CLTOPS22C
-
LTOPS22GLTOPS22G
-
LTOPS22HLTOPS22H
-
LTOPS22FLTOPS22F
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Evaluation scale
H-5