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Degree Programme in Business Administration: Marketing and Sales

Code: PLIITS24

Degree:
Bachelor of Business Administration

Degree title:
Tradenomi (AMK), Bachelor of Business Administration

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2024

Teaching language:
Finnish

Descriptions

The objective of the Degree Programme in Business Administration is to train multi-skilled professionals and developers for versatile tasks in business life and industry.

STRUCTURE OF THE STUDIES

In the basic studies, the student gets familiar with the basics of business and entrepreneurship. The studies also help to develop the communications and language skills necessary in the field, as well as team work, project work and networking skills

The professional studies deepen the student’s skills in the business operating environment and core skill areas.
In the advanced stage, the student specializes in the following skill paths:
• Marketing and Sales (in Finnish),
• Innovative Business and Entrepreneurship (in Finnish)
• Business Operations Management (in English).

The studies are complemented by the thesis, where the students apply their previously learned knowledge and skills. The thesis can be a development or research project made on a working life commission. In addition to the growth of one’s own expertise, the purpose of the thesis is to benefit the organization.

PEDAGOGIC APPROACHES

Studying in our Business Administration Programme is student- centered and working-life oriented. The student takes responsibility and an active role in the learning process and the teacher’s role is to support him/her in reaching the objectives.

ASSESSMENT

Assessment scale is 1-5 or accepted/failed. Versatile aspects and methods are used in assessment. Peer assessment and self assessment are used in addition to assessment carried out by the teacher or the commissioner of a project. Assessment criteria of a course is given in the course implementation plan. Assessment may be based on exams, tasks, assignments or large projects. Sometimes the object of assessment may be the team, e.g. how well they managed a project together.

FURTHER STUDIES

Master level studies in universities and universities of applied sciences.
After the Bachelor’s degree from a university of applied sciences, it is also possible to continue in Master level degree programmes in foreign higher education institutions.

University of applied sciences offers opportunities for continuing education in specialisation studies, apprenticeship-type continuing education, and working life-based continuing education. If a student completes a Master’s degree in a university of applied sciences, they can receive an opportunity for further education in scientific or arts-related further studies in universities.

Select timing, structure or classification view

Show study timings by semester, study year or period

Code Name Credits (cr) 2024-2025 2025-2026 2026-2027 2027-2028 Autumn 2024 Spring 2025 Autumn 2025 Spring 2026 Autumn 2026 Spring 2027 Autumn 2027 1. / 2024 2. / 2024 3. / 2025 4. / 2025 5. / 2025 1. / 2025 2. / 2025 3. / 2026 4. / 2026 5. / 2026 1. / 2026 2. / 2026 3. / 2027 4. / 2027 5. / 2027 1. / 2027 2. / 2027
CORE COMPETENCE

(Choose all)

75
3011392 Basics of Business Administration 15 15 15 7.5 7.5
3011364 Workplace Communication 5 5 5 2.5 2.5
3011391 Business English 5 5 5 2.5 2.5
KH00BS83 ICT Skills 5 5 5 2.5 2.5
KH00BS42 Sales and marketing 5 5 5 1.7 1.7 1.7
3011558 Financial Management 5 5 5 1.7 1.7 1.7
3011656 Applied Business Math 5 5 5 1.7 1.7 1.7
KH00BO95 Basics of Business Law 5 5 5 1.7 1.7 1.7
3041232 Introduction to Digital Business 5 5 5 1.7 1.7 1.7
KH00BT59 Work Community and Leadership Skills 5 5 5 2.5 2.5
KH00CV44 Global Economy 360 degrees 5 5 5 1.7 1.7 1.7
TE00CQ24 SUSTIS Sustainable development project 3 3 3 1.5 1.5
KH00CV87 AI in Marketing 2 2 2 0.7 0.7 0.7
PLIITS24-1001
Swedish Business Communication, B1

(Choose all)

5
100116 Swedish in working life, oral communication 2 2 2 0.7 0.7 0.7
100117 Swedish in working life, written communication 3 3 3 1 1 1
COMPLEMENTARY COMPETENCE

(Choose ects: 135)

135
PLIITS24-1002
Innovation Project

(Choose ects: 10)

10
TE00BL66 Innovation Project 10 10 10 3.3 3.3 3.3
KH00CL45 Sales and Marketing Development Projects 10 10 5 5 2.5 2.5 1.7 1.7 1.7
KH00CV86 Market Research 10 10 5 5 2.5 2.5 1.7 1.7 1.7
PLIITS24-1022
Marketing and Sales

(Choose ects: 55)

55
PLIITS24-1023
Customer Experience

(Choose all)

0
KH00CV59 B2B Sales and Marketing 5 5 5 2.5 2.5
KH00CV60 Digital Marketing and Sales 5 5 5 2.5 2.5
KH00CV61 Customer Understanding and Customer Experience 5 5 5 2.5 2.5
PLIITS24-1025
Foundations of Sales

(Choose all)

20
KH00CV62 Sales and Purchacing Processes 5 5 5 1.7 1.7 1.7
KH00CV63 Sales Coaching 5 5 5 1.7 1.7 1.7
KH00CV64 Business Negotiations 5 5 5 2.5 2.5
KH00CV65 Customer Relationship Management 5 5 5 1.7 1.7 1.7
PLIITS24-1026
Business and Marketing

(Choose all)

20
KH00CV71 Brand Management 5 5 5 1.7 1.7 1.7
KH00CV72 Content Marketing 5 5 5 1.7 1.7 1.7
KH00CV73 Content Production 5 5 5 1.7 1.7 1.7
KH00CV74 Web Commerce Expertise 5 5 5 1.7 1.7 1.7
PLIITS24-1027
Marketing and Sales Management

(Choose all)

20
KH00CV67 Service Design 5 5 5 2.5 2.5
KH00CV68 Business Management Cases 5 5 5 1.7 1.7 1.7
KH00CV69 Marketing and Sales Management 5 5 5 1.7 1.7 1.7
TE00CR76 Team leader 5 5 5 1.7 1.7 1.7
PLIITS24-1017
OPTIONAL STUDIES

(Choose ects: 30)

30
PLIITS24-1018
PRACTICAL TRAINING

(Choose all)

30
3011550 Basic Practical Training 10 10 10 5 5
3011551 Professional Practical Training 20 10 10 10 10 3.3 3.3 3.3 5 5
PLIITS24-1019
BACHELOR'S THESIS

(Choose ects: 20)

15 - 20
KH00BN82 Methods in Development Work 5 5 5 1.7 1.7 1.7
KH00BS77 Bachelor's Thesis 15 15 15 7.5 7.5
Total 210 65 115 40 10 30 35 48 67 20 20 10 15 15 11.9 11.9 11.9 24 24 22.8 22.8 22.8 10 10 6.6 6.6 6.6 5 5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Professional studies
Innovation Project
Sales and Marketing Development Projects
Market Research
B2B Sales and Marketing
Digital Marketing and Sales
Customer Understanding and Customer Experience
Sales and Purchacing Processes
Sales Coaching
Business Negotiations
Customer Relationship Management
Brand Management
Content Marketing
Content Production
Web Commerce Expertise
Service Design
Business Management Cases
Marketing and Sales Management
Team leader
Starting up a Business
Product and Service Innovation
Project Management
Managing Customer Projects
Developing the Business
Financial Management
Expert Sales and Negotiation Sklls
Expanding Business
International Business
Team Leadership and Management
Global Students Entrepreneurship Awards - Finnish Competition
Digital Marketing
Event Production
Productization
Customer Oriented Sales
Intercultural Communication and Networking
Coaching and Mentoring
Future Business Models
Sustainable Development and Corporate Responsibility
International Economics
Logistics and Supply Chain Systems
Digital Marketing Basics
B2B Marketing and Sales
Service Design
Creativity and Innovativeness
Business Models and Marketing
Human Resource Management
Leadership
Financing and Risk Management
Practical Training
Basic Practical Training
Professional Practical Training
Bachelor's Thesis
Methods in Development Work
Bachelor's Thesis
Methodology Toolkit for Thesis
Basic Studies
Basics of Business Administration
Workplace Communication
Business English
ICT Skills
Sales and marketing
Financial Management
Applied Business Math
Basics of Business Law
Introduction to Digital Business
Work Community and Leadership Skills
Global Economy 360 degrees
SUSTIS Sustainable development project
AI in Marketing
Swedish in working life, oral communication
Swedish in working life, written communication
Optional Studies
Not grouped

Code Name Credits (cr)
CORE COMPETENCE

(Choose all)

75
3011392 Basics of Business Administration 15
3011364 Workplace Communication 5
3011391 Business English 5
KH00BS83 ICT Skills 5
KH00BS42 Sales and marketing 5
3011558 Financial Management 5
3011656 Applied Business Math 5
KH00BO95 Basics of Business Law 5
3041232 Introduction to Digital Business 5
KH00BT59 Work Community and Leadership Skills 5
KH00CV44 Global Economy 360 degrees 5
TE00CQ24 SUSTIS Sustainable development project 3
KH00CV87 AI in Marketing 2
PLIITS24-1001
Swedish Business Communication, B1

(Choose all)

5
100116 Swedish in working life, oral communication 2
100117 Swedish in working life, written communication 3
COMPLEMENTARY COMPETENCE

(Choose ects: 135)

135
PLIITS24-1002
Innovation Project

(Choose ects: 10)

10
TE00BL66 Innovation Project 10
KH00CL45 Sales and Marketing Development Projects 10
KH00CV86 Market Research 10
PLIITS24-1022
Marketing and Sales

(Choose ects: 55)

55
PLIITS24-1023
Customer Experience

(Choose all)

0
KH00CV59 B2B Sales and Marketing 5
KH00CV60 Digital Marketing and Sales 5
KH00CV61 Customer Understanding and Customer Experience 5
PLIITS24-1025
Foundations of Sales

(Choose all)

20
KH00CV62 Sales and Purchacing Processes 5
KH00CV63 Sales Coaching 5
KH00CV64 Business Negotiations 5
KH00CV65 Customer Relationship Management 5
PLIITS24-1026
Business and Marketing

(Choose all)

20
KH00CV71 Brand Management 5
KH00CV72 Content Marketing 5
KH00CV73 Content Production 5
KH00CV74 Web Commerce Expertise 5
PLIITS24-1027
Marketing and Sales Management

(Choose all)

20
KH00CV67 Service Design 5
KH00CV68 Business Management Cases 5
KH00CV69 Marketing and Sales Management 5
TE00CR76 Team leader 5
PLIITS24-1009
INNOVATIVE BUSINESS AND ENTREPRENEURSHIP

(Choose ects: 75)

45 - 75
PLIITS24-1010
Starting up Business

(Choose all)

25 - 55
3011668 Starting up a Business 10
KH00BG77 Product and Service Innovation 5 - 15
KH00BG78 Project Management 5 - 15
KH00BG79 Managing Customer Projects 5 - 15
PLIITS24-1011
Developing Business

(Choose ects: 45)

15 - 45
KH00BG80 Developing the Business 5 - 10
3011563 Financial Management 5
KH00BG83 Expert Sales and Negotiation Sklls 5 - 15
PLIITS24-1012
Expanding Business

(Choose ects: 40)

10 - 40
KH00BG81 Expanding Business 5 - 10
KH00BG84 International Business 5 - 15
Optional Studies in BusinessAcademy

(Choose 0)

0
KH00BG82 Team Leadership and Management 5 - 15
KH00CR25 Global Students Entrepreneurship Awards - Finnish Competition 5
KH00BG97 Digital Marketing 5 - 15
KH00BG98 Event Production 5 - 15
KH00BH02 Productization 5 - 15
KH00BH04 Customer Oriented Sales 5 - 15
KH00BG99 Intercultural Communication and Networking 5 - 15
KH00BH01 Coaching and Mentoring 5 - 15
KH00BH00 Future Business Models 5 - 15
PLIITS24-1013
BUSINESS OPERATIONS MANAGEMENT

(Choose ects: 55)

55
PLIITS24-1014
International Business Operations

(Choose all)

15
KH00CD78 Sustainable Development and Corporate Responsibility 5
3041199 International Economics 5
3041230 Logistics and Supply Chain Systems 5
PLIITS24-1015

(Choose all)

25
3041249 Digital Marketing Basics 5
3041252 B2B Marketing and Sales 5
KH00CE21 Service Design 5
3041234 Creativity and Innovativeness 5
KH00CE20 Business Models and Marketing 5
PLIITS24-1016

(Choose all)

15
3041248 Human Resource Management 5
3041149 Leadership 5
3011655 Financing and Risk Management 5
PLIITS24-1017
OPTIONAL STUDIES

(Choose ects: 30)

30
TE00CS04 3
PLIITS24-1018
PRACTICAL TRAINING

(Choose all)

30
3011550 Basic Practical Training 10
3011551 Professional Practical Training 20
PLIITS24-1019
BACHELOR'S THESIS

(Choose ects: 20)

15 - 20
KH00BN82 Methods in Development Work 5
KH00BS77 Bachelor's Thesis 15
KH00CV66 Methodology Toolkit for Thesis 5