Consumer Behaviour and ConsumptionLaajuus (5 op)
Tunnus: KH00BV03
Laajuus
5 op
Osaamistavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Ilmoittautumisaika
02.07.2023 - 08.09.2023
Ajoitus
01.08.2023 - 31.01.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Lemminkäisenkatu
Opetuskielet
- Englanti
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ajoitusryhmät
- Ryhmä 1 (Koko: 35. Avoin AMK: 0.)
- Ryhmä 2 (Koko: 35. Avoin AMK: 0.)
Ryhmät
-
PLIITS21marPLIITS21mar
Pienryhmät
- Ryhmä 1
- Ryhmä 2
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Opetusmenetelmät
!!!
Arviointiasteikko
H-5
Ilmoittautumisaika
01.12.2022 - 08.02.2023
Ajoitus
25.01.2023 - 27.04.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
Lemminkäisenkatu
Opetuskielet
- Englanti
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ryhmät
-
MODEntrepreneurshipAndSales1Entrepreneurship and Sales - Module 1
-
Vaihtos22YrmyVaihtos22Yrmy
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Opetusmenetelmät
!!!
Arviointiasteikko
H-5
Ilmoittautumisaika
01.06.2022 - 15.09.2022
Ajoitus
29.08.2022 - 31.01.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ajoitusryhmät
- Ryhmä A (Koko: 35. Avoin AMK: 0.)
- Ryhmä B (Koko: 35. Avoin AMK: 0.)
Ryhmät
-
PLIITS20marPLIITS20mar
Pienryhmät
- Ryhmä A
- Ryhmä B
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Opetusmenetelmät
!!!
Arviointiasteikko
H-5
Ilmoittautumisaika
01.12.2021 - 26.01.2022
Ajoitus
12.01.2022 - 20.04.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
Lemminkäisenkatu
Opetuskielet
- Englanti
Paikat
0 - 35
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ryhmät
-
Vaihtos21YrmyVaihtos21Yrmy
-
MODEntrepreneurshipAndSales1Entrepreneurship and Sales - Module 1
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Arviointiasteikko
H-5
Ilmoittautumisaika
01.06.2021 - 30.09.2021
Ajoitus
25.08.2021 - 31.01.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
Lemminkäisenkatu
Opetuskielet
- Englanti
Paikat
0 - 48
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ryhmät
-
PLIITS19MAR-APLIITS19MAR-A
-
PLIITS19MAR-BPLIITS19MAR-B
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Arviointiasteikko
H-5