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Consumer Behaviour and Consumption (5 cr)

Code: KH00BV03-3008

General information


Enrollment
02.07.2023 - 08.09.2023
Registration for the implementation has ended.
Timing
01.08.2023 - 31.01.2024
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Engineering and Business
Teaching languages
English
Degree programmes
Degree Programme in Business
Teachers
Krista Holopainen
Scheduling groups
Ryhmä 1 (Size: 35 . Open UAS : 0.)
Ryhmä 2 (Size: 35 . Open UAS : 0.)
Groups
PLIITS21mar
PLIITS21mar
Small groups
1
2
Course
KH00BV03
No reservations found for realization KH00BV03-3008!

Evaluation scale

H-5

Content scheduling

Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.

2023 there will be TWO study groups: morning group A and afternoon group B. There will be max. 35 students per each group.

You should choose your group (A or B) when you assign to the course.

Objective

After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.

Content

Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences

Materials

Lecture slides and other materials will be shared in Itslearning.

Teaching methods

Contact teaching; individual and group assignments; learning checks; learning diary.

Student workload

5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.

Further information

The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.

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