Consumer Behaviour and Consumption (5 cr)
Code: KH00BV03-3008
General information
- Enrollment
-
02.07.2023 - 08.09.2023
Registration for the implementation has ended.
- Timing
-
01.08.2023 - 31.01.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Degree programmes
- Degree Programme in Business
- Teachers
- Krista Holopainen
- Scheduling groups
- Ryhmä 1 (Size: 35 . Open UAS : 0.)
- Ryhmä 2 (Size: 35 . Open UAS : 0.)
- Groups
-
PLIITS21marPLIITS21mar
- Small groups
- 1
- 2
- Course
- KH00BV03
Evaluation scale
H-5
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.
2023 there will be TWO study groups: morning group A and afternoon group B. There will be max. 35 students per each group.
You should choose your group (A or B) when you assign to the course.
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact teaching; individual and group assignments; learning checks; learning diary.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.