Consumer Behaviour and Consumption (5 op)
Toteutuksen tunnus: KH00BV03-3008
Toteutuksen perustiedot
Ilmoittautumisaika
02.07.2023 - 08.09.2023
Ajoitus
01.08.2023 - 31.01.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Lemminkäisenkatu
Opetuskielet
- Englanti
Koulutus
- Liiketalouden koulutus
Opettaja
- Krista Holopainen
Ajoitusryhmät
- Ryhmä 1 (Koko: 35. Avoin AMK: 0.)
- Ryhmä 2 (Koko: 35. Avoin AMK: 0.)
Ryhmät
-
PLIITS21marPLIITS21mar
Pienryhmät
- Ryhmä 1
- Ryhmä 2
- 08.09.2023 09:00 - 12:00, Consumer Behaviour and Consumption KH00BV03-3008
- 08.09.2023 13:00 - 16:00, Consumer Behaviour and Consumption KH00BV03-3008
- 22.09.2023 09:00 - 12:00, Consumer Behaviour and Consumption KH00BV03-3008
- 22.09.2023 13:00 - 16:00, Consumer Behaviour and Consumption KH00BV03-3008
- 06.10.2023 09:00 - 12:00, Consumer Behaviour and Consumption KH00BV03-3008
- 06.10.2023 13:00 - 16:00, Consumer Behaviour and Consumption KH00BV03-3008
- 03.11.2023 09:00 - 12:00, Consumer Behaviour and Consumption KH00BV03-3008
- 03.11.2023 13:00 - 16:00, Consumer Behaviour and Consumption KH00BV03-3008
- 17.11.2023 09:00 - 12:00, Consumer Behaviour and Consumption KH00BV03-3008
- 17.11.2023 13:00 - 16:00, Consumer Behaviour and Consumption KH00BV03-3008
- 01.12.2023 09:00 - 12:00, Consumer Behaviour and Consumption KH00BV03-3008
- 01.12.2023 13:00 - 16:00, Consumer Behaviour and Consumption KH00BV03-3008
Tavoitteet
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Sisältö
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Opetusmenetelmät
!!!
Arviointiasteikko
H-5