Content MarketingLaajuus (5 cr)
Course unit code: 3011660
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization