Study Guide

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Materials

the materials on itslearning

Teaching methods

Itslearning environment: materials, assignments and online lectures

International connections

online lectures, learning assignments, group work

Content scheduling

TIMETABLE – Online Meetings

Feb 16th at 4:00-6:00 Concept Planning: From Ideas to Concepts
March 9th at 4:00-6:00 Design Processes and Tools
March 16th at 4:00-6:00 Group Working, Benchmarking and Strategy Views
May 11th at 4:00-6:00 Concept Presentations – part 1, Feedback & Discussion
May 12th at 4:00-6:00 Concept Presentations – part 2, Feedback & Discussion

Itslearning will be open and ready on Feb 16th.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.