Emotions in Business and Social MediaLaajuus (5 cr)
Code: 3191060
Credits
5 op
Objective
After completing the course, the students can
- understand the significance of emotions in social media discussions for business
- analyse interaction in social media
- apply analysed information in business development
Content
- consumer in social media
- the emotional relationship between the consumer and the brand
- a company as an object of emotions in social media (incl. brand romance, word of mouth, emotional intelligence, halo effect, groundwell)
- sentiment tools and the IPA model for analysing emotions
Qualifications
Basic business studies