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Content MarketingLaajuus (5 cr)

Code: KH00CP98

Credits

5 op

Objective

After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.

Content

- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing

Enrollment

01.06.2024 - 09.09.2024

Timing

09.09.2024 - 18.11.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Lemminkäisenkatu

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Business
Teachers
  • Saara Tikkanen
  • Jaana Merikallio
  • Janne Granfors
Groups
  • MLIISK23

Objective

After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.

Content

- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing

Evaluation scale

H-5

Enrollment

01.06.2023 - 11.09.2023

Timing

11.09.2023 - 20.11.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Salo IoT Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Business
Teachers
  • Jaana Merikallio
  • Janne Granfors
Groups
  • MLIISK22

Objective

After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.

Content

- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing

Evaluation scale

H-5