Brand ManagementLaajuus (5 cr)
Code: KH00CQ05
Credits
5 op
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Enrollment
02.07.2024 - 31.07.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Arto Manninen
Groups
-
MLIISK24
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Evaluation scale
H-5
Enrollment
02.12.2023 - 31.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Arto Manninen
Groups
-
MLIITS23BMLIITS23B
-
MLIITS23AMLIITS23A
-
MLIITS23Liiketalouden monimuotokoulutus, syksy 2023
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Evaluation scale
H-5