Visualization and StorytellingLaajuus (2 cr)
Course unit code: KH00DG48
General information
- Credits
- 2 cr
- Teaching language
- Finnish
Objective
The student understands the importance of visual thinking and communication in corporate communications. The student learns to utilize storytelling in corporate marketing.
Content
- the importance of visuals and the most important things to consider
- visualization in practice (in the context of corporate marketing)
- storytelling theory, background and benefits in corporate operations
- personal branding perspective: storytelling to help on the career path?