Leadership of Customer and Network RelationshipsLaajuus (5 cr)
Code: 3191051
Credits
5 op
Objective
After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions
Content
Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them
Qualifications
Basic business studies
Enrollment
02.12.2023 - 05.02.2024
Timing
21.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Nina Vainio
- Mervi Varhelahti
Groups
-
VAVY2324
-
YLIKES23
-
YLIKES22
Objective
After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions
Content
Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them
Evaluation scale
H-5
Qualifications
Basic business studies
Enrollment
02.12.2022 - 30.01.2023
Timing
13.02.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Nina Vainio
- Mervi Varhelahti
Groups
-
VAVY2223
-
YLIKES22
Objective
After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions
Content
Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them
Evaluation scale
H-5
Qualifications
Basic business studies
Enrollment
01.12.2021 - 07.02.2022
Timing
01.02.2022 - 30.04.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Timo Tolmunen
- Nina Vainio
- Eija Koivisto
Groups
-
VAVY2122
Objective
After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions
Content
Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them
Evaluation scale
H-5
Qualifications
Basic business studies