Digital Marketing - Content CreationLaajuus (5 cr)

Objective

Having completed the course the student
• defines the objectives for content creation, supporting channels and styles in digital marketing
• makes a content creation plan
• produces commercial content in different channels using various content creation tools
• utilizes the opportunities in marketing automation

Content

• Impact of corporate values, communication and marketing strategy on content creation
• Target setting and planning for content creation
• Content creation for different channels
• Marketing automation
• Communication in crisis/problem situations