Concept and marketing designLaajuus (5 cr)

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis