Business in LogisticsLaajuus (5 cr)

Objective

The student is able to:
- describe different forms of business in the logistics sector
- interpret the interactions between logistics companies and their stakeholders and their impact on profitability
- give examples of issues affecting purchasing behaviour and segmentation and explain how competitive means can be used to achieve the targeted customer segments
- tell about different career options

Content

- The operating environment of logistics and changes
- stakeholder relations in the logistics sector
- purchasing behaviour and segmentation
- career options
- example of companies
- company visits