Study Guide

Objective

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Content

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Teaching methods

Complementary study material will be presented during the course in itslearning

International connections

innopeda
learning pyramid
flipped classroom

Content scheduling

Course assignments will be described in Itslearning
platform and introduced during the course.
Learning tasks and exercises in Itslearning
Small group team work
Individual or group learning
Study journal with self assessment
Peer assessment
Final exam

Evaluation scale

H-5

Assessment methods and criteria

Evaluation contains two elements:
1. Exercises: All exercises must be timely done and returned to itslearning: Grade score 1-5.
All the exercises need to be returned!
2. Exam: Grade 1-5
Final course grade is the average of the two elements with scale 1-5.

Assessment criteria, fail (0)

Exercises not done or not participated in small group team work
or
Exam not passed (0)

Assessment criteria, satisfactory (1-2)

Suomeksi
Exercises done with grade and exam passed with grade average 1-2

Assessment criteria, good (3-4)

Exercises done with grade and exam passed with grade average 3-4

Assessment criteria, excellent (5)

Exercises done with grade and exam passed with grade average 5

Objective

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Content

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Materials

Bettner, Mark S.(2015), Using accounting & financial information: analyzing, forecasting & decision making (available as ebook in turkuamk.finna.fi)

Teaching methods

Online meetings
Exercises and course tasks
Exam
Group meetings

International connections

innopeda
learning pyramid
flipped classroom

Student workload

Complementary study material will be presented during the course in itslearning

Content scheduling

the nature, functions, scope and principles of accounting
income statement and balance sheet
analysing financial statements

Course size: 5 ECTS

Financial reporting
Financial Analysis
Corporate Financing
Each theme consists: introduction material in Itslearning,exercises, small group meetings
Final Examination

Preliminary plan for timing of the course sessions:
14.3.2024 Financial Reporting and Corporate Finance (all group meeting)
26.3.2024. Corporate Finance (all group meeting)
27.3.2024 Corporate Finance (small group meetings)
16.-17.4.2024 Profitable Business, CVP & Pricing (small group meetings)
2.5.2024 Profitable Business and Financial Analysis (small group meetings)
14.5.2024 Profitable Business and Financial Analysis (small group meetings)
15.5.2024 Profitable Business and Financial Analysis (small group meetings)

Evaluation scale

H-5

Assessment methods and criteria

Evaluation contains two elements:
1. Exercises: All exercises must be timely done and returned to itslearning: Grade score 1-5.
All the exercises need to be returned!
2. Exam: Grade 1-5
Final course grade is the average of the two elements with scale 1-5.

Assessment criteria, fail (0)

Exercises not done or not participated in small group mtgs
or
Exam not passed (0)

Assessment criteria, satisfactory (1-2)

Average grade of exercises and final examination 1-2

Assessment criteria, good (3-4)

Average grade of exercises and final examination 3-4

Assessment criteria, excellent (5)

Average grade of exercises and final examination 5

Objective

Bachelor's Thesis is an extensive study unit with the width of 20 ECTS. The aim of thesis is to prepare the student in planning and researching areas for development. The goals of the thesis are to develop and demonstrate the ability to apply research and development models and methods in practice, to solve problems in the workplace, and to train for expertise in the field. The thesis is a commissioned research and development project related to the student's specialisation area.

In the thesis project the student increases his/her abilities to work systematically, solve problems when planning for a long-term project, carry out it independently. A goal is also to develop a deeper understanding of the study field.

The student learns to acquire and analyse information, apply it into practice when solving problems and challenges, justify his/her decisions, make conclusions and suggestions for practical development, document and evaluate the information produced and the methods used.

Evaluation scale

H-5

Objective

The aim of the course is to activate and develop the students’ field-relevant English language and communication skills. The students will gain professional skills in various spoken and written communicative situations encountered in studies, working life and society. In addition, they will learn to utilize tools and techniques to further develop their skills in authentic, field-specific contexts.
Upon completing the course, the students should have acquired skills to communicate at level B2 according to European Framework of Reference for Languages, which states that at B2-level students should be able to produce clear, coherent and well-structured texts, present detailed descriptions related to one’s field of interest, express and exchange opinions using fluent language, follow complex arguments, and read longer articles and reports.

Content

- Writing academic and professional texts
- Presenting and discussing field-specific topics in academic and professional contexts
- Reading field-specific texts and utilizing the information in academic and professional contexts
- Learning and using key terminology of their field
- Becoming professional, autonomous language users in working life

Materials

Will be provided on course workspace. Use of all other relevant material is encouraged.

Teaching methods

Independent/pair work; Applied research, reporting and presenting; Online meetings in groups.

Independent/pair research and reflection

Interactive online meetings
Team discussions and sharing
Reading materials

Exam schedules

No examinations.

International connections

Innovation pedagogy; international and business-life oriented assignment-based individual/pair work

Individual/pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts.
Alternative ways must be discussed with course teachers.

Student workload

5ECTS, 135 hours student work
-applied research
-reporting
-presenting
-working as pairs
-discussing and sharing in teams

Meetings integrated with Intercultural Communication for Global Work course. Meetings are compulsory even if student takes only one of the courses.

Content scheduling

- Writing using appropriate, professional style
- Presenting and discussing field-specific topics in professional contexts
- Reading field-specific texts and utilizing the information in professional contexts
- Learning and using key terminology of the field
- Becoming professional, autonomous language users in working life

Implementation in autumn 2023, exact dates in the schedule
Kick-off session during orientation days

Further information

Itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

Career documents
Professional email
Pair Culture Project Report and Presentation

Activity in meetings (peer feedback, participation in written online discussions, sharing of own expertise)

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student can describe satisfactorily the importance of business communication skills in oral and written business context, and shows some ability to communicate in situations requiring business communication skills.
The student can produce text that shows some only the basic features of professional
writing.
The student knows how to refer to sources. There are clear inconsistencies in the format and style of writing.

Assessment criteria, good (3-4)

The student is able to describe the communication skills needed in oral and
written business contexts and demonstrates ability to communicate in various
business situations.
The student can produce text that contains some features of professional
writing.
The student can refer to sources and compile a reference list although there are inconsistencies in the format and style.

Assessment criteria, excellent (5)

The student is able to analyse different communicative situations in business and suggest ways of improving the communication in challenging situations. The student shows ability to adapt and adjust his/her communication style in various situations requiring professional communication skills.
The student can produce text that contains most features of professional writing, has well-developed elements of paragraph and essay structure.
The student can produce text that displays unity and coherence as well consistency throughout the documents.
The student can refer to sources and compile a reference list in a consistent format and style.

Objective

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation
 

Content

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management

Materials

Kaliski: Business Mathematics, 3rd edition (eBook), chapters 2 (UNIT 1), 4 (UNIT 2), 8,9 (UNIT 4), 11 and 12 (UNIT 5)
Tutorials and assignments in ItsLearning/ViLLE
Selected chapters in Khan Academy
Excel

Teaching methods

Self studies, tutorials in virtual environment, assignments, study clinics, weekly assignments

International connections

Task-based method emphasizing the application of knowledge and skills.

Student workload

Total 133 hours:
All group meetings (4-5 * 1,5h), Tutorials in ViLLE, Assignments and ItsLearning/ViLLE tests, self study

Content scheduling

- Percentages and Taxation
- Sequences and Interest
- Investments
- Business Economy (investment calculations, VAT, Pricing, Cost Accounting, Contribution Margin, Profit)
- Value of the Money
- Excel

Evaluation scale

H-5

Assessment methods and criteria

ItsLearning/ViLLE tests (5 tests) and Excel assignments

Assessment criteria, fail (0)

Tests in ItsLearning/ViLLE (5 tests in total) not done with good enough level (40 % correct). Excel assignment(s) not returned.

Assessment criteria, satisfactory (1-2)

1: Pass grade can be achieved passing ItsLearning/ViLLE tests (40 % correct) and returning Excel assignment(s).

Assessment criteria, good (3-4)

3: Grade can be achieved with ItsLearning/ViLLE tests (about 60 % correct) and returning well done Excel assignment(s).

Assessment criteria, excellent (5)

Grade can be achieved with ItsLearning/ViLLE tests (about 90 % correct) and returning correctly done Excel assignment(s)

Objective

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation
 

Content

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management

Materials

Uploaded material on Its
Own information search
Other materials

Teaching methods

task-based methods based on the application of acquired knowledge and skills
lectures
tasks
video tutorials

International connections

learning by doing
flipped learning

Student workload

Total amount of students own work approx. 140 h.

Distribution (estimate):
lectures + preparation 25 h
video tutorials 5 h
tasks 50 h
final assignment 20 h
other individual work 40 h

Content scheduling

Percentages
Profit margin calculations
Calculations of interest and compound of interest
Financial statements
Assessment of the profitability of investments
Using Excel for calculations and data analysis and visualization

Further information

Please contact the teacher primarily by email.

Each pariticipant must have their own computer and Microsoft Office Excel on it.

Evaluation scale

H-5

Assessment methods and criteria

Students skills and knowledge will be evaluated with different assignments.

Course grade will be determined based on the assginments:
learning checks 40 %
final assignment 60 %

Assessment criteria, fail (0)

The student does not return the required performance by the deadline, or does not show that they have mastered the skills required for grade 1.

Assessment criteria, satisfactory (1-2)

Grade 1
The student can:
- calculate percentage calculations
- evaluate the profitability of business activities using the profit margin calculation
- calculate simple interest calculations

Assessment criteria, good (3-4)

Grade 3
Student:
- can calculate percentages
- knows how to evaluate the profitability of a business using the profit margin calculation
- can calculate simple interest calculations
- understands the principle of compound interest calculations and knows how to calculate the basic tasks of compound interest calculations
- can calculate basic economic mathematics tasks using Excel

Assessment criteria, excellent (5)

Student:
- can calculate percentages
- knows how to evaluate the profitability of a business using the profit margin calculation
- can calculate simple interest calculations
- understands the principle of compound interest calculations and knows how to apply the compound interest principle, e.g. in evaluating the profitability of investments
- can compare different financing methods
- knows how to use Excel in his calculations and in analyzing, modifying and presenting data

Objective

The aim of the course is to develop the students’ communication skills in demanding spoken and written communicative situations in working life. The course will give the students skills and confidence to create and share information as a professional in global business.
After the course, students are able to
- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific community as part of a professional profile
- Present information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic and business contexts.

Materials

Assignment-based support materials provided by course teachers on the course platform, subject-based materials by students themselves

Teaching methods

Independent/pair work; Applied research, reporting and pitching; Online meetings in groups.

Independent/pair research and reflection (integrated with Contemporary Topics in Digital Business). Same written assignment applies for both courses.

Interactive online meetings
Team discussions and sharing
Reading materials

Exam schedules

No written examinations.

International connections

innovation pedagogy; international and business-life oriented task-based pair work
integration with the course 'Contemporary Topics in Digital Business'

Individual pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts. Alternative ways must be discussed with course teachers.

Student workload

5ECTS, 135 hours student work
-applied research
-reporting
-pitching
-working as pairs
-discussing in teams

Content scheduling

- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific student community
- Pitch information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic contexts
- Support student in the future thesis writing process

This course is closely integrated with Contemporary Topics in Digital Business

Implementation in the autumn semester 2023

Further information

Itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

Self, peer and teacher feedback and assessment; report, pitch, attendance in online meetings.

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate adequately in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student shows ability to communicate in demanding situations requiring professional communication skills but the style, vocabulary and contents are somewhat limited.

Assessment criteria, good (3-4)

The student demonstrates adequate ability to write and speak in professional/educational contexts (research paper, pitch). The student is able to give and apply constructive feedback on personal communication competence in team-based contexts.

Assessment criteria, excellent (5)

The student is able to analyse and apply appropriately in field-specific communicative situations. The students are able to adapt and adjust their communication style and suggest ways of improving the communication in different professional/educational situations. Well-argued feedback to others.

Objective

Student is able to
- Utilize latest information and innovation within digital world
- Understand the use of evolving technologies in creating service/product
- Evaluate on-going developments within digital business world from different perspectives
- To investigate ongoing developments in the field of digital business and present key findings based on your findings

Content

Course topics will be selected from current important themes in digital business i.e.
Application on AI
Internet of Things
E-business in 2020’s
Cyber security
Conversational marketing
Social media (marketing) in 2020’s
Service as a product (Airbnb as an example)
Future of growth hacking
Digital solutions for elderly care
Blockchain
Digital solutions in climate change battle
Disruption in banking business – new players & payment transactions

Materials

Will be published in Itslearning.

Teaching methods

100 percent online implementation
Webinars, guest speaker presentations, pair research, presenting findings of the research, and commentaries.

Exam schedules

No Exams

International connections

Learning by doing, research-based, active participative observation, critical evaluation and problem-based learning.
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

None

Student workload

Seminar: Participation, preparation and presentation: 20 hours
Theme selection and proposal: 10 hours
Research: 20 hours
Peer reviews: 6 hours
Pair Assignments and self-studies: 80 hours

Content scheduling

Contemporary Topics in Digital Business course will provide you with a unique opportunity to explore and gain cross-disciplinary knowledge from multi-dimensional digital world i.e. e-business, SoMe marketing, artificial intelligence, SEO, payment transactions, to name a few. In this course, students will explore an area of personal interest by researching and present research findings during the seminars.
Upon completion of the course, students will become well acquainted with important topics within the digital business sphere. In addition, students will become aware of potential opportunities and challenges caused by dynamic digital phenomena.
This course is divided into 7 online sessions (webinars).
Each session will begin with the presentation of a key theme (by a student pair or a guest speaker).
One of the key deliverables is that each student pair will write an article on the chosen interest area/theme. During the webinar, two student pairs will present research findings.

Further information

Will be published in Itslearning.

Evaluation scale

H-5

Assessment methods and criteria

Fail (0pts), Good (1pts) and Excellent (2pts)
- 1 pair research (4pts) + presentation (2pts): 6 points maximum.
- the research paper and presentation are graded 0-1-2.
- 2 pair reviews: 2 maximum points each
OR inviting and introducing a guest speaker = replaces one pair review.
- Individual performance, active participation and attendance: 2 points.
- To pass the course you need to attend minimum 5 sessions. (including at least one long session)
- The students can get a maximum of altogether 12 points.

The points translate as follow for the final grade:
Points = Grade
• 5 points or below: fail
• 6 points = 1
• 7-8 points = 2
• 9 points = 3
• 10-11 points = 4
• 12 points = 5


Please note that: Missing a deadline equals 0 points (medical certificate accepted).

You can change your research presentation date under the following circumstances:
- You find an empty time slot in the calendar
- You are able to agree to swap the date with another pair
- You inform the teachers about the change at least one month in advance
- In case of emergency, the other pair member is to present on your behalf

Otherwise the change of the date will lead to failure of the course.

Assessment criteria, fail (0)

0= Passive or no participation throughout the course. Failure to attend minimum 5 sessions. The student shows very limited knowledge and understanding of the major themes covered in the course as well as an inability to grasp fundamental principles digital business. Zero or insignificant contribution during the webinars and completion of pair assignments. Student shows very little ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Most part of assignments is unclear.

Assessment criteria, satisfactory (1-2)

Limited participation throughout the course duration. The student demonstrates limited knowledge and understanding of the main themes covered during the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of chosen research theme and limited ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

Good participation throughout the course duration, and encourages (support) other study team members in identifying new possibilities in a theme they have selected. Good understanding of overall research theme and its future application. Demonstrate good ability to gather and interpret relevant secondary data to fulfil research objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent participant throughout the course duration, and encourages (support/guide) other study team members. Student shows a clear understanding of the major themes covered and presented during the course as well its future potential and limitations The student clearly demonstrates how to gather and interpret relevant data to fulfil the research objective. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

7.9.-2.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50%. (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 50 h
- Individual studying 50 h
- Pre-course assignment 10 h

Content scheduling

25.9.-27.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- website, SEO, SEA
- Google Analytics 4

Evaluation scale

H-5

Assessment methods and criteria

GA4 exam in Itslearning (individual): 10% (0-2)
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)

Pre-course assignment as a part of course activity.


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.



In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5


Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (= 4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The course is designed to give students a holistic understanding of social, cultural and business environments in Brazil. More specifically, the objective is to increase students' skills in business communication and operations in Brazil. This course will also develop students’ research skills to approach potential businesses for possible collaboration. In addition, students will also be familiar with potential issues in the new market and how to find solutions.

Content

Brazilian business etiquette
Brazilian language and culture
Leadership and working styles
Brazilian economic and business environment
Regions and business opportunities
Market intelligence and partnership identification

Materials

Will be published in itslearning

Teaching methods

Online, and flipped

International connections

Independent studies, flipped learning, case study analysis, online live Zoom, and project-based learning.

Student workload

30 Hours (Online Zoom session/small group meetings and webinar)
70 hours: (Reading course materials )
30 hours: (Small team assignments and individual assignments)

Content scheduling

Introduction to Brazil
Why Brazil?
Brazilian Portuguese language and Brazilian culture
Doing Business in Brazil

Further information

Campusonline students: 20
TUAS students: 20

Evaluation scale

H-5

Assessment methods and criteria

Lectures >75% of class attendance is required 10%
Individual Project 50%
Language and culture exercise and exam 40%

Assessment criteria, fail (0)

The student does not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student is able to describe the importance of understanding business cultures from the Brazilian context.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student can explain the business practices from the Brazilian context.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to apply his/her knowledge of business cultures from the Brazilian context.

Objective

On the course, the student gets to know Turku University of Applied Sciences as an organisation and work community.
- The student gets to know his/her study group and TUAS as a work community.

- The student can tell about Turku University of Applied Sciences as a learning environment.

- The student can tell what is studied and how you study in the field in question.

- The student can tell about issues affecting the ability to study and the related practices

Content

- cooperation skills and working in a team

- Student Union TUO

- getting to know different learning environments and tools premises, SoleOPS, Messi, Optima, WinhaWille, email, course timetables, library

- the special qualities of higher education studies compared to upper secondary/vocational studies: e.g. the importance of planning the use of time, large amount of independent work

- the special qualities of the field of study, the structure of the degree programme, ISP i.e. the individual study plan

- guidance and counselling services, student benefits, health care, insurances

Evaluation scale

Hyväksytty/Hylätty

Objective

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Content

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Materials

Course Book:
Dessler, Gary (2019). Human Resource Management, 16th edition, Harlow: Pearson Education.
OR
Dessler, Gary (2017). Human Resource Management, 15th edition, Harlow: Pearson Education.

Reading materials in Itslearning

Teaching methods

Each study week is composed of the following elements:
1. Studying the assigned chapter(s) from the course book
2. Case study in pairs and peer review or study team discussion
3. Feedback and Wrap-up from the lecturer every week

Exam schedules

This course is completed through assignments and there is no exam.

International connections

Flipped learning, case study based.

Student workload

Studying the 8 assigned Chapters: 60 hours
4 pair assignments: 50 hours
3 Team discussions (preparation and the actual discussion): 10 hours

Content scheduling

The 1st deadline is on April 21st and there will be weekly deadlines until June 2nd. The course environment will open two weeks before the first deadline. Study teams and the student pairs will be formed prior to the start of the course.

Introduction and key concepts
HRM strategy and analysis
Job analysis and the talent management process
Personnel planning and testing
Interviewing candidates
Training and developing employees
Performance management and appraisal

Evaluation scale

H-5

Assessment methods and criteria

All the components (pair assignments, pair assignment reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
4 pair assignments: 8 points maximum
3 team discussions: 6 points maximum
A student can get a maximum of altogether 14 points.
The points translate as follow for the final grade:
0-5 points: failed; 6 points: 1; 7-8 points: 2; 9-10 points: 3; 11-12 points: 4; 13-14 points: 5
Please note that missing a deadline equals 0 points (unless medical certificate).

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

Objective

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Materials

Will be provided on course workspace. Use of all other relevant material is encouraged.

Teaching methods

Independent/pair work; Applied research, reporting and presenting; Online meetings in groups.

Independent/pair research and reflection

Interactive online meetings
Team discussions and sharing
Reading materials

Exam schedules

No examinations.

International connections

Innovation pedagogy; international and business-life oriented assignment-based individual/pair work

Individual/pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts.
Alternative ways must be discussed with course teachers.

Student workload

5ECTS, 135 hours student work
-applied research
-reporting
-presenting
-working as pairs
-discussing and sharing in teams

Meetings integrated with Business English Communication course. Meetings are compulsory even if student takes only one of the courses.

Content scheduling

After the course, the student can:
-describe his/her own cultural identity
-utilise cultural frameworks to understand cultural concepts
-adapt communication in culturally diverse contexts
-work as a member of a culturally diverse team
-utilise knowledge on business cultures in work-related situations
-compile and present a cultural project to showcase application of theories in a practical context

-Cultural Awareness and Cultural Identity
-Intercultural Teams
-Communicating with Cultures
-Working with Cultures
-Exploring cultures through media and projects

Implementation in autumn 2023, exact dates in the schedule
Kick-off session during orientation days

Further information

Itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

Pair Culture Project Report and Presentation
Reflection

Activity in meetings (peer feedback, participation in written online discussions, sharing of own expertise)

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

Cultural Awareness: The student knows the concept of cultural identity and the importance of understanding other cultures.
Theoretical frameworks on culture: The student is able to identify main concepts from cultural frameworks.
Intercultural communication: The student shows some ability in using intercultural communication skills in social and business situations.
Working in international teams: The student recognises the need for intercultural awareness and cross-cultural communication skills in international teams. The student participates in intercultural team work.
Business cultures: The student recognises the importance of business cultures in different national contexts.

Assessment criteria, good (3-4)

Cultural Awareness: The student is able to describe different ways of interpreting culture and cultural awareness. The student can describe his/her own cultural identity.
Theoretical frameworks on culture: The student is able to show how the theoretical frameworks can be used in practice.
Intercultural communication: The student is able to demonstrate the communication skills needed in intercultural situations.
Working in international teams: The student can describe challenges and benefits of working in and leading intercultural teams. The student acts as a member of an intercultural team and demonstrates ability to communicate and function in an international team.
Business cultures: The student can explain business practices of different cultures and is able to identify challenges relating to his/her own culture in doing business in another culture.

Assessment criteria, excellent (5)

Cultural Awareness: The student is able to analyse how national and organizational cultures build cultural identity, and can demonstrate cultural sensitivity and appreciation of other cultures in intercultural encounters.
Theoretical frameworks on culture: The student is able to explain the concept and significance of the frameworks. In addition, the student is able to apply the frameworks in case and authentic situations.
Intercultural communication: The student is able to analyse breaks in communication due to cultural factors and can suggest ways of improving the communicative approach to the situation. The student shows ability to adapt and adjust his/her communication style in various intercultural situations.
Working in international teams: The student can apply different frameworks in order to enhance work in a culturally diverse team. The student is fully capable of working as part of an international team and is able to take into account the effect of cultures on teamwork and in leading a team.
Business cultures: The student is able to apply his/her knowledge of business cultures in authentic and case situations. The student is able to analyse and suggest approaches to intercultural business situations.

Objective

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Materials

The material included in the course can be found on the Itslearning platform.

Teaching methods

The course is based on active teaching and learning methods following the innovation pedagogy approach. Learning is based on initiatives, activity and interaction both in group meetings, small group work and individual assignments.

International connections

The course emphasizes interactivity, initiative and the ability to independent information search, which promotes the achievement of learning goals. The course is connected to working-life in particular through the learning assignments.

Student workload

The course is 5 credits = 135 hours learning work,
which is divided into four interactive lecture meetings

In addition to the lectures are
- three reading circles and reporting each circle
- three observations
- learning report (2-4 pages) at the end of the course.

Content scheduling

- Intercultural communication
- Intercultural communication barriers
- Intercultural communication in working life
- Intercultural communication and identity construction
- Intercultural communication competence

Further information

Itslearning platform

Evaluation scale

H-5

Assessment methods and criteria

The assessment:
Participation in campus meetings 30%
Reading circles 30%
Observations 20%
Learning report 20%

Attention:
All reports and assignments of the course must be returned by May 15th 2024!

Assessment criteria, fail (0)

The student clearly has insufficient knowledge, the student has answered the assigned tasks without understanding the assignment or has left the tasks uncompleted.

Assessment criteria, satisfactory (1-2)

The student knows the basics but the topics are approached narrowly, student's competence is limited and the one has lack in written and/or oral expressions.

Assessment criteria, good (3-4)

The written and oral presentations of the student are quite clear and the core is understood and presented fairly well. The student utilises mainly relevant background materials and factual errors are limited. Personal reflection may be missing. Arguments are presented to some extent.

Assessment criteria, excellent (5)

The student understands and manages the core content very comprehensively. Written and oral presentations are very clear and logical. The student have covered the topics comprehensively and evaluated theme from several perspectives. Existing information sources have been utilized in a variety of ways. Reflections, argumentation, views and conclusions are presented abundantly, comprehensively and consistently.

Objective

The student
- knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- knowthe basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differencesin various contract types
- draft and close thecommon contracts in business

Content

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Teaching methods

Independent studies, flipped learning, case study (law) analysis

Content scheduling

knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- know the basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differences in various contract types
- draft and close the common contracts in business

Content:

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Evaluation scale

H-5

Assessment methods and criteria

The grading system ranges from 1 - 5 where;
1 = Mediocre; 2 = Satisfactory; 3 = Good; 4 = Very good; 5 = Excellent
Assessment based on successful completion of course assignments and self-reflection.

Assessment criteria, fail (0)

The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental business law theories and inability to apply the theories to the case studies/assignments. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant legal issues to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of business law theories, and limited ability and apply knowledge into the case studies/assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

Good understanding of key legal issues, and able to interpret cases and apply the theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant legal information to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent understanding of in depth legal issues and interpretations, and able to demonstrate, apply theoretical knowledge into practice. The student ability to gather and interpret relevant cases is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.

Content

Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet

Materials

Course book:
Principles of Marketing, Global edition (2021). Kotler P., Amstrong G., 18th edition. Pearson Education. Available as an eBook on FINNA via the VLebooks database.

Teaching methods

Online implementation

Exam schedules

This course is based on completion of assignments and therefore there is no exam.

International connections

Independent studies, flipped learning, case study analysis, online live team discussions, and project based learning.

Completion alternatives

To be discussed with the course leader, ideally before the start of the course

Student workload

30 hours: preparing and attending study team meetings and all group meetings
180 hours: studying course materials
50 hours: Study team assignments
20 hours:individual assignments
50 hours: study team discussions

Content scheduling

Defining Marketing and the Marketing process
Analyzing the Marketing Environment
Managing Marketing information to gain customer insights
Consumer Markets and Buyer Behavior
Products, Services and Brands. Building Customer Value
Pricing: understanding and capturing customer value
Marketing Channels and Supply Chain Management

Evaluation scale

H-5

Assessment methods and criteria

Fail (0pts), Good (1pts) and Excellent (2pts)
1 Individual assignments: 2 points maximum
3 study team discussions: 6 points maximum
4 team assignments: 8 points maximum
The students can get a maximum of altogether 16 points.

The points translate as follow for the final grade:
16-14 points: 5
13-12 points: 4
11-10 points: 3
9-8 points: 2
7 points:1
6 and below: 0

Please note that missing a deadline equals 0 points (unless medical certificate)

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

After completing this course the student is able
- to interpreteconomic information, news or media
- to explain the fundamental concepts in economics
- to usethe terminology correctly in speech and writing
- to negotiate for financing

Content

- basic concepts and explanatory models of economics
- market structures and the modes of competition
- income and output of nations; macroeconomic data, output determination, fiscal policy, foreign trade
- money and banking, interest rates, aggregate demand and output
- aggregate supply, inflation and unemployment

Materials

Theory book: https://www.core-econ.org/espp/

Teaching methods

Own paced learning with reading and writing

Exam schedules

-

International connections

-

Completion alternatives

-

Student workload

- Learning theory 85h
- Preparing for the exam 55h

Content scheduling

Basic theories of economy

Further information

-

Evaluation scale

H-5

Assessment methods and criteria

Exam on the theory book:
There are two attempts allowed

Study group assignment done as defined by teacher (Reading Circle assingment)

Assessment criteria, fail (0)

Exam points below 50% or
Study group assignment is not done

Assessment criteria, satisfactory (1-2)

Exam points between 50% - 69%
Study group assignment done

Assessment criteria, good (3-4)

Exam points between 70% - 89%
Study group assignment done

Assessment criteria, excellent (5)

Exam points between 90% - 100%
Study group assignment done

Objective

The primary course objective is to make students aware of all the essential elements within project management i.e. are aware of various approaches and tools necessary from project inception to delivery process.
After completing this course the student is able to
- describe the project management process
- draft a project plan and create project documentation
- describe how projects are followed and steered
- review various project management tools

Content

- introduction to project management
- project organisation and the roles
- project communication and team building
- project management process overview
- project initiation, planning, scheduling and time management
- project steering and control

Materials

- Materials provided in a course workspace, e.g. lecture materials, additional study materials.
- Students may seek for further suitable study materials
- Other materials mentioned in Itslearning.
- Web based contemporary material

Optional: Heagney, J. 2011. Fundamentals of Project Management. Amacom.

Teaching methods

- Interactive online meetings: all group meetings with teachers, small group meetings with own group and teachers, group working,
- Team discussions and sharing: group: working with own small group.
- Individual research and reflection

International connections

Lectures, group working in study groups, individual work

Student workload

135 hours student work divided into 11 weeks of study.

Content scheduling

Content:
- project in general
- project planning phase
- the content of the project plan
- project initiation, scheduling and time-management
- budget management
- risk management
- project communication
- project organization, the roles and team building
- presenting the Project

Further information

The primary course objective is to make students aware of all the essential elements within project management. i.e. are aware of various approaches and tools necessary from project inception to deliver process.

After completed this course the student:
- knows the basic elements of a project and is able to establish a project plan.
- recognizes the importance the project communication
- has more experience of presenting new ideas and how to build informative presentation within essential information
- is able to describe the project management process, including the project planning process, as well as for resourcing and scheduling..
- is able to understand importance of project follow-up.
- is able to identify various project management tools.
- is able to identify and attach the project to a wider framework.
- have better understanding of the risk in project management and

Evaluation scale

H-5

Assessment methods and criteria

Individual work (60%):
Learning journals 40%
Quizzes 20%

Group work (40%):
Project management
Project reports (intermediate&final)


Active group working and participation should be shown for passing the course.

Assessment criteria, fail (0)

Numerical grading, from 1 to 5 (0 means failed).
The student fails in demonstrating that he/she has developped competences in project management.

Assessment criteria, satisfactory (1-2)

The student is able to demonstrate that he/she has developed competences in project management to some extent, however, the students lacks of in-depth knowledge, and is not capable of developing a project proposal that would clearly present the project objectives. The project itself may have weaknesses whether with regards to the administration, scheduling, budgeting, communications or risk management.

Assessment criteria, good (3-4)

The student demonstrates that he/she has significantly developed competences in project management. The students shows evidences of acquisition of knowledge, and is capable of developing a project proposal that would clearly present the project objectives. The project itself has relatively low criticality weaknesses and project administration, scheduling, budgeting, communications and risk management matters are clearly and concretely addressed.

Assessment criteria, excellent (5)

The student demonstrates that he/she fully masters the project management competence. The student has acquired in-depth knowledge that he/she puts into practice, and is capable of developing a project proposal that clearly presents the project objectives. The project itself has almost no weaknesses and project administration, scheduling, budgeting, communications and risk management matters are perfectly addressed.

Objective

The student
- understands the usefulness of the research approach in the expert practice
- is able to clearly define the general conditions of a research activity
- is able to formulate research problems
- is able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
- acknowledges and is able to take into consideration the special conditions of research in the business environment
- is able to make use of the existing research results critically and produce new knowledge

Content

- research process
- scientific method and scientific approaches
- conducting a literature review
- research methodologies
- quantitative and qualitative data collection methods
- analyzing qualitative and quantitative data
- article writing and publishing

Materials

Saunders M. et al. 2019. Research Methods for Business Students. 8th Edition. Prentice Hall (avalaible as an ebook on FINNA via the Vlebooks portal)
Thesis from former and current IB students

Teaching methods

Workshops/All group meetings, self-studies, individual meeting, thesis seminars, and reflection on thesis

Exam schedules

There is no exam for this course.

International connections

Learning by doing, flip learning and case study approach.

Completion alternatives

Submitting a valid thesis proposal (to be agreed with the responsible teacher)

Student workload

Attending All Group Meetings and thesis seminar: 5 hours
Thesis Proposal: 60 hours
Individual Assignments and self-studies: 60 hours
Commentaries and assessment of thesis: 10 hours

Assessment criteria, approved/failed

The main component to pass is the Thesis proposal. The other components (individual assignments...) are there to help you to write of a better thesis proposal and have a clear understanding of what the thesis writing process and requirements are at Turku UAS.

Content scheduling

Research process and thesis writing process
Defining thesis objective, research questions and research scope
Identifying and using reliable and relevant past research
Research methodologies
Quantitative and qualitative data collection methods
Analyzing qualitative and quantitative data
Individual meeting with the responsible teacher to discuss and receive feedback on your research proposal
Writing your Thesis proposal

Further information

After your thesis proposal is accepted, you will be assigned a thesis supervisor. One important objective of this course is to get you started with your thesis.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

- 2 individual Assignments: pass/failed
- Research Proposal: pass/failed
- Attending a thesis seminar

Objective

The student can communicate orally in different work-life situations.

Content

The student
- can describe the content and structure of his/her studies, training and work experience
- can describe his/her working environment and operations of a company, products and processes
- can communicate in various business life situations appropriately
- is able to use appropriate vocabulary and phrases when presenting tasks of his/her own field

Evaluation scale

H-5

Objective

   The student can communicate in writing in different work-life situations.

Content

The student
- can describe the content and structure of his/her studies, training and work experience
- can describe his/her working environment and operations of a company, products and processes
- can communicate in various business life situations appropriately
- is able to use appropriate vocabulary and phrases when presenting tasks of his/her own field

Evaluation scale

H-5

Objective

The student is able to use all the essential systems for online studying. The student also knows how to effectively use various tools for assignments, meetings and collaborative team work.

Content

- Essential tools of TUAS online study environment: virtual learning environment, learning management system, intranet, O365 tools
- Collaboration, socialization, meeting online
- Creating and managing various documents and reports
- Basics of editing images and videos, creating and publishing portfolios
- Essentials of information security practices

Materials

Koch, J. & Karjalainen, O. (2016). Office 2016 & Office 365: Word, Excel, PowerPoint & Outlook. Jyväskylä: Docendo Oy.
Office 365 For Dummies. (2022)
Course e-book is available in Finna.

Teaching methods

Individual work, Group work, flipped learning

Student workload

130h-140h student worload

Assessment criteria, approved/failed

Student will attend and contribute on groupwork and does knowledge questionaire(pass)

Content scheduling

Students will get familiar uptodate office setting tools that will help them
-Attend and facilitate meetings
-give presentation, record and share instructions and information
-Write proper reports
-gather and interpret data
-read and search info current threats and data protection laws
-Course will start in orientation days
-Presedence course or similar knowledge is DIGISTART

August-December 23

Evaluation scale

Hyväksytty/Hylätty

Objective

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Content

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Materials

Course Book:
Dessler, Gary (2019). Human Resource Management, 16th edition, Harlow: Pearson Education.
OR
Dessler, Gary (2017). Human Resource Management, 15th edition, Harlow: Pearson Education.

Reading materials in Itslearning

Teaching methods

Each study week is composed of the following elements:
1. Studying the assigned chapter(s) from the course book
2. Case study in pairs and peer review or study team discussion
3. Feedback and Wrap-up from the lecturer every week

Exam schedules

This course is completed through assignments and there is no exam.

International connections

Flipped learning, case study based.

Student workload

Studying the 8 assigned Chapters: 60 hours
4 pair assignments: 50 hours
3 Team discussions (preparation and the actual discussion): 10 hours

Content scheduling

The 1st deadline is on April 21st and there will be weekly deadlines until June 2nd. The course environment will open two weeks before the first deadline. Study teams and the student pairs will be formed prior to the start of the course.

Introduction and key concepts
HRM strategy and analysis
Job analysis and the talent management process
Personnel planning and testing
Interviewing candidates
Training and developing employees
Performance management and appraisal

Evaluation scale

H-5

Assessment methods and criteria

All the components (pair assignments, pair assignment reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
4 pair assignments: 8 points maximum
3 team discussions: 6 points maximum
A student can get a maximum of altogether 14 points.
The points translate as follow for the final grade:
0-5 points: failed; 6 points: 1; 7-8 points: 2; 9-10 points: 3; 11-12 points: 4; 13-14 points: 5
Please note that missing a deadline equals 0 points (unless medical certificate).

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

Objective

The student
- knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- knowthe basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differencesin various contract types
- draft and close thecommon contracts in business

Content

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Teaching methods

Independent studies, flipped learning, case study (law) analysis

Content scheduling

knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- know the basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differences in various contract types
- draft and close the common contracts in business

Content:

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Evaluation scale

H-5

Assessment methods and criteria

The grading system ranges from 1 - 5 where;
1 = Mediocre; 2 = Satisfactory; 3 = Good; 4 = Very good; 5 = Excellent
Assessment based on successful completion of course assignments and self-reflection.

Assessment criteria, fail (0)

The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental business law theories and inability to apply the theories to the case studies/assignments. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant legal issues to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of business law theories, and limited ability and apply knowledge into the case studies/assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

Good understanding of key legal issues, and able to interpret cases and apply the theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant legal information to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent understanding of in depth legal issues and interpretations, and able to demonstrate, apply theoretical knowledge into practice. The student ability to gather and interpret relevant cases is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

After completing this course the student is able
- to interpreteconomic information, news or media
- to explain the fundamental concepts in economics
- to usethe terminology correctly in speech and writing
- to negotiate for financing

Content

- basic concepts and explanatory models of economics
- market structures and the modes of competition
- income and output of nations; macroeconomic data, output determination, fiscal policy, foreign trade
- money and banking, interest rates, aggregate demand and output
- aggregate supply, inflation and unemployment

Materials

Theory book: https://www.core-econ.org/espp/

Teaching methods

Own paced learning with reading and writing

Exam schedules

-

International connections

-

Completion alternatives

-

Student workload

- Learning theory 85h
- Preparing for the exam 55h

Content scheduling

Basic theories of economy

Further information

-

Evaluation scale

H-5

Assessment methods and criteria

Exam on the theory book:
There are two attempts allowed

Study group assignment done as defined by teacher (Reading Circle assingment)

Assessment criteria, fail (0)

Exam points below 50% or
Study group assignment is not done

Assessment criteria, satisfactory (1-2)

Exam points between 50% - 69%
Study group assignment done

Assessment criteria, good (3-4)

Exam points between 70% - 89%
Study group assignment done

Assessment criteria, excellent (5)

Exam points between 90% - 100%
Study group assignment done

Objective

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation
 

Content

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management

Materials

Uploaded material on Its
Own information search
Other materials

Teaching methods

task-based methods based on the application of acquired knowledge and skills
lectures
tasks
video tutorials

International connections

learning by doing
flipped learning

Student workload

Total amount of students own work approx. 140 h.

Distribution (estimate):
lectures + preparation 25 h
video tutorials 5 h
tasks 50 h
final assignment 20 h
other individual work 40 h

Content scheduling

Percentages
Profit margin calculations
Calculations of interest and compound of interest
Financial statements
Assessment of the profitability of investments
Using Excel for calculations and data analysis and visualization

Further information

Please contact the teacher primarily by email.

Each pariticipant must have their own computer and Microsoft Office Excel on it.

Evaluation scale

H-5

Assessment methods and criteria

Students skills and knowledge will be evaluated with different assignments.

Course grade will be determined based on the assginments:
learning checks 40 %
final assignment 60 %

Assessment criteria, fail (0)

The student does not return the required performance by the deadline, or does not show that they have mastered the skills required for grade 1.

Assessment criteria, satisfactory (1-2)

Grade 1
The student can:
- calculate percentage calculations
- evaluate the profitability of business activities using the profit margin calculation
- calculate simple interest calculations

Assessment criteria, good (3-4)

Grade 3
Student:
- can calculate percentages
- knows how to evaluate the profitability of a business using the profit margin calculation
- can calculate simple interest calculations
- understands the principle of compound interest calculations and knows how to calculate the basic tasks of compound interest calculations
- can calculate basic economic mathematics tasks using Excel

Assessment criteria, excellent (5)

Student:
- can calculate percentages
- knows how to evaluate the profitability of a business using the profit margin calculation
- can calculate simple interest calculations
- understands the principle of compound interest calculations and knows how to apply the compound interest principle, e.g. in evaluating the profitability of investments
- can compare different financing methods
- knows how to use Excel in his calculations and in analyzing, modifying and presenting data

Objective

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Content

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Teaching methods

Complementary study material will be presented during the course in itslearning

International connections

innopeda
learning pyramid
flipped classroom

Content scheduling

Course assignments will be described in Itslearning
platform and introduced during the course.
Learning tasks and exercises in Itslearning
Small group team work
Individual or group learning
Study journal with self assessment
Peer assessment
Final exam

Evaluation scale

H-5

Assessment methods and criteria

Evaluation contains two elements:
1. Exercises: All exercises must be timely done and returned to itslearning: Grade score 1-5.
All the exercises need to be returned!
2. Exam: Grade 1-5
Final course grade is the average of the two elements with scale 1-5.

Assessment criteria, fail (0)

Exercises not done or not participated in small group team work
or
Exam not passed (0)

Assessment criteria, satisfactory (1-2)

Suomeksi
Exercises done with grade and exam passed with grade average 1-2

Assessment criteria, good (3-4)

Exercises done with grade and exam passed with grade average 3-4

Assessment criteria, excellent (5)

Exercises done with grade and exam passed with grade average 5

Objective

The student can communicate orally in different work-life situations.

Content

The student
- can describe the content and structure of his/her studies, training and work experience
- can describe his/her working environment and operations of a company, products and processes
- can communicate in various business life situations appropriately
- is able to use appropriate vocabulary and phrases when presenting tasks of his/her own field

Evaluation scale

H-5

Objective

   The student can communicate in writing in different work-life situations.

Content

The student
- can describe the content and structure of his/her studies, training and work experience
- can describe his/her working environment and operations of a company, products and processes
- can communicate in various business life situations appropriately
- is able to use appropriate vocabulary and phrases when presenting tasks of his/her own field

Evaluation scale

H-5

Objective

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Content

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Materials

Bettner, Mark S.(2015), Using accounting & financial information: analyzing, forecasting & decision making (available as ebook in turkuamk.finna.fi)

Teaching methods

Online meetings
Exercises and course tasks
Exam
Group meetings

International connections

innopeda
learning pyramid
flipped classroom

Student workload

Complementary study material will be presented during the course in itslearning

Content scheduling

the nature, functions, scope and principles of accounting
income statement and balance sheet
analysing financial statements

Course size: 5 ECTS

Financial reporting
Financial Analysis
Corporate Financing
Each theme consists: introduction material in Itslearning,exercises, small group meetings
Final Examination

Preliminary plan for timing of the course sessions:
14.3.2024 Financial Reporting and Corporate Finance (all group meeting)
26.3.2024. Corporate Finance (all group meeting)
27.3.2024 Corporate Finance (small group meetings)
16.-17.4.2024 Profitable Business, CVP & Pricing (small group meetings)
2.5.2024 Profitable Business and Financial Analysis (small group meetings)
14.5.2024 Profitable Business and Financial Analysis (small group meetings)
15.5.2024 Profitable Business and Financial Analysis (small group meetings)

Evaluation scale

H-5

Assessment methods and criteria

Evaluation contains two elements:
1. Exercises: All exercises must be timely done and returned to itslearning: Grade score 1-5.
All the exercises need to be returned!
2. Exam: Grade 1-5
Final course grade is the average of the two elements with scale 1-5.

Assessment criteria, fail (0)

Exercises not done or not participated in small group mtgs
or
Exam not passed (0)

Assessment criteria, satisfactory (1-2)

Average grade of exercises and final examination 1-2

Assessment criteria, good (3-4)

Average grade of exercises and final examination 3-4

Assessment criteria, excellent (5)

Average grade of exercises and final examination 5

Objective

Bachelor's Thesis is an extensive study unit with the width of 20 ECTS. The aim of thesis is to prepare the student in planning and researching areas for development. The goals of the thesis are to develop and demonstrate the ability to apply research and development models and methods in practice, to solve problems in the workplace, and to train for expertise in the field. The thesis is a commissioned research and development project related to the student's specialisation area.

In the thesis project the student increases his/her abilities to work systematically, solve problems when planning for a long-term project, carry out it independently. A goal is also to develop a deeper understanding of the study field.

The student learns to acquire and analyse information, apply it into practice when solving problems and challenges, justify his/her decisions, make conclusions and suggestions for practical development, document and evaluate the information produced and the methods used.

Evaluation scale

H-5

Objective

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Materials

The material included in the course can be found on the Itslearning platform.

Teaching methods

The course is based on active teaching and learning methods following the innovation pedagogy approach. Learning is based on initiatives, activity and interaction both in group meetings, small group work and individual assignments.

International connections

The course emphasizes interactivity, initiative and the ability to independent information search, which promotes the achievement of learning goals. The course is connected to working-life in particular through the learning assignments.

Student workload

The course is 5 credits = 135 hours learning work,
which is divided into four interactive lecture meetings

In addition to the lectures are
- three reading circles and reporting each circle
- three observations
- learning report (2-4 pages) at the end of the course.

Content scheduling

- Intercultural communication
- Intercultural communication barriers
- Intercultural communication in working life
- Intercultural communication and identity construction
- Intercultural communication competence

Further information

Itslearning platform

Evaluation scale

H-5

Assessment methods and criteria

The assessment:
Participation in campus meetings 30%
Reading circles 30%
Observations 20%
Learning report 20%

Attention:
All reports and assignments of the course must be returned by May 15th 2024!

Assessment criteria, fail (0)

The student clearly has insufficient knowledge, the student has answered the assigned tasks without understanding the assignment or has left the tasks uncompleted.

Assessment criteria, satisfactory (1-2)

The student knows the basics but the topics are approached narrowly, student's competence is limited and the one has lack in written and/or oral expressions.

Assessment criteria, good (3-4)

The written and oral presentations of the student are quite clear and the core is understood and presented fairly well. The student utilises mainly relevant background materials and factual errors are limited. Personal reflection may be missing. Arguments are presented to some extent.

Assessment criteria, excellent (5)

The student understands and manages the core content very comprehensively. Written and oral presentations are very clear and logical. The student have covered the topics comprehensively and evaluated theme from several perspectives. Existing information sources have been utilized in a variety of ways. Reflections, argumentation, views and conclusions are presented abundantly, comprehensively and consistently.

Objective

The primary course objective is to make students aware of all the essential elements within project management i.e. are aware of various approaches and tools necessary from project inception to delivery process.
After completing this course the student is able to
- describe the project management process
- draft a project plan and create project documentation
- describe how projects are followed and steered
- review various project management tools

Content

- introduction to project management
- project organisation and the roles
- project communication and team building
- project management process overview
- project initiation, planning, scheduling and time management
- project steering and control

Materials

- Materials provided in a course workspace, e.g. lecture materials, additional study materials.
- Students may seek for further suitable study materials
- Other materials mentioned in Itslearning.
- Web based contemporary material

Optional: Heagney, J. 2011. Fundamentals of Project Management. Amacom.

Teaching methods

- Interactive online meetings: all group meetings with teachers, small group meetings with own group and teachers, group working,
- Team discussions and sharing: group: working with own small group.
- Individual research and reflection

International connections

Lectures, group working in study groups, individual work

Student workload

135 hours student work divided into 11 weeks of study.

Content scheduling

Content:
- project in general
- project planning phase
- the content of the project plan
- project initiation, scheduling and time-management
- budget management
- risk management
- project communication
- project organization, the roles and team building
- presenting the Project

Further information

The primary course objective is to make students aware of all the essential elements within project management. i.e. are aware of various approaches and tools necessary from project inception to deliver process.

After completed this course the student:
- knows the basic elements of a project and is able to establish a project plan.
- recognizes the importance the project communication
- has more experience of presenting new ideas and how to build informative presentation within essential information
- is able to describe the project management process, including the project planning process, as well as for resourcing and scheduling..
- is able to understand importance of project follow-up.
- is able to identify various project management tools.
- is able to identify and attach the project to a wider framework.
- have better understanding of the risk in project management and

Evaluation scale

H-5

Assessment methods and criteria

Individual work (60%):
Learning journals 40%
Quizzes 20%

Group work (40%):
Project management
Project reports (intermediate&final)


Active group working and participation should be shown for passing the course.

Assessment criteria, fail (0)

Numerical grading, from 1 to 5 (0 means failed).
The student fails in demonstrating that he/she has developped competences in project management.

Assessment criteria, satisfactory (1-2)

The student is able to demonstrate that he/she has developed competences in project management to some extent, however, the students lacks of in-depth knowledge, and is not capable of developing a project proposal that would clearly present the project objectives. The project itself may have weaknesses whether with regards to the administration, scheduling, budgeting, communications or risk management.

Assessment criteria, good (3-4)

The student demonstrates that he/she has significantly developed competences in project management. The students shows evidences of acquisition of knowledge, and is capable of developing a project proposal that would clearly present the project objectives. The project itself has relatively low criticality weaknesses and project administration, scheduling, budgeting, communications and risk management matters are clearly and concretely addressed.

Assessment criteria, excellent (5)

The student demonstrates that he/she fully masters the project management competence. The student has acquired in-depth knowledge that he/she puts into practice, and is capable of developing a project proposal that clearly presents the project objectives. The project itself has almost no weaknesses and project administration, scheduling, budgeting, communications and risk management matters are perfectly addressed.

Objective

The course is designed to give students a holistic understanding of social, cultural and business environments in Brazil. More specifically, the objective is to increase students' skills in business communication and operations in Brazil. This course will also develop students’ research skills to approach potential businesses for possible collaboration. In addition, students will also be familiar with potential issues in the new market and how to find solutions.

Content

Brazilian business etiquette
Brazilian language and culture
Leadership and working styles
Brazilian economic and business environment
Regions and business opportunities
Market intelligence and partnership identification

Materials

Will be published in itslearning

Teaching methods

Online, and flipped

International connections

Independent studies, flipped learning, case study analysis, online live Zoom, and project-based learning.

Student workload

30 Hours (Online Zoom session/small group meetings and webinar)
70 hours: (Reading course materials )
30 hours: (Small team assignments and individual assignments)

Content scheduling

Introduction to Brazil
Why Brazil?
Brazilian Portuguese language and Brazilian culture
Doing Business in Brazil

Further information

Campusonline students: 20
TUAS students: 20

Evaluation scale

H-5

Assessment methods and criteria

Lectures >75% of class attendance is required 10%
Individual Project 50%
Language and culture exercise and exam 40%

Assessment criteria, fail (0)

The student does not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student is able to describe the importance of understanding business cultures from the Brazilian context.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student can explain the business practices from the Brazilian context.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to apply his/her knowledge of business cultures from the Brazilian context.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 50 h
- Individual studying 50 h
- Pre-course assignment 10 h

Content scheduling

25.9.-27.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- website, SEO, SEA
- Google Analytics 4

Evaluation scale

H-5

Assessment methods and criteria

GA4 exam in Itslearning (individual): 10% (0-2)
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)

Pre-course assignment as a part of course activity.


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.



In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5


Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (= 4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The aim of the course is to develop the students’ communication skills in demanding spoken and written communicative situations in working life. The course will give the students skills and confidence to create and share information as a professional in global business.
After the course, students are able to
- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific community as part of a professional profile
- Present information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic and business contexts.

Materials

Assignment-based support materials provided by course teachers on the course platform, subject-based materials by students themselves

Teaching methods

Independent/pair work; Applied research, reporting and pitching; Online meetings in groups.

Independent/pair research and reflection (integrated with Contemporary Topics in Digital Business). Same written assignment applies for both courses.

Interactive online meetings
Team discussions and sharing
Reading materials

Exam schedules

No written examinations.

International connections

innovation pedagogy; international and business-life oriented task-based pair work
integration with the course 'Contemporary Topics in Digital Business'

Individual pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts. Alternative ways must be discussed with course teachers.

Student workload

5ECTS, 135 hours student work
-applied research
-reporting
-pitching
-working as pairs
-discussing in teams

Content scheduling

- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific student community
- Pitch information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic contexts
- Support student in the future thesis writing process

This course is closely integrated with Contemporary Topics in Digital Business

Implementation in the autumn semester 2023

Further information

Itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

Self, peer and teacher feedback and assessment; report, pitch, attendance in online meetings.

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate adequately in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student shows ability to communicate in demanding situations requiring professional communication skills but the style, vocabulary and contents are somewhat limited.

Assessment criteria, good (3-4)

The student demonstrates adequate ability to write and speak in professional/educational contexts (research paper, pitch). The student is able to give and apply constructive feedback on personal communication competence in team-based contexts.

Assessment criteria, excellent (5)

The student is able to analyse and apply appropriately in field-specific communicative situations. The students are able to adapt and adjust their communication style and suggest ways of improving the communication in different professional/educational situations. Well-argued feedback to others.

Objective

Student is able to
- Utilize latest information and innovation within digital world
- Understand the use of evolving technologies in creating service/product
- Evaluate on-going developments within digital business world from different perspectives
- To investigate ongoing developments in the field of digital business and present key findings based on your findings

Content

Course topics will be selected from current important themes in digital business i.e.
Application on AI
Internet of Things
E-business in 2020’s
Cyber security
Conversational marketing
Social media (marketing) in 2020’s
Service as a product (Airbnb as an example)
Future of growth hacking
Digital solutions for elderly care
Blockchain
Digital solutions in climate change battle
Disruption in banking business – new players & payment transactions

Materials

Will be published in Itslearning.

Teaching methods

100 percent online implementation
Webinars, guest speaker presentations, pair research, presenting findings of the research, and commentaries.

Exam schedules

No Exams

International connections

Learning by doing, research-based, active participative observation, critical evaluation and problem-based learning.
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

None

Student workload

Seminar: Participation, preparation and presentation: 20 hours
Theme selection and proposal: 10 hours
Research: 20 hours
Peer reviews: 6 hours
Pair Assignments and self-studies: 80 hours

Content scheduling

Contemporary Topics in Digital Business course will provide you with a unique opportunity to explore and gain cross-disciplinary knowledge from multi-dimensional digital world i.e. e-business, SoMe marketing, artificial intelligence, SEO, payment transactions, to name a few. In this course, students will explore an area of personal interest by researching and present research findings during the seminars.
Upon completion of the course, students will become well acquainted with important topics within the digital business sphere. In addition, students will become aware of potential opportunities and challenges caused by dynamic digital phenomena.
This course is divided into 7 online sessions (webinars).
Each session will begin with the presentation of a key theme (by a student pair or a guest speaker).
One of the key deliverables is that each student pair will write an article on the chosen interest area/theme. During the webinar, two student pairs will present research findings.

Further information

Will be published in Itslearning.

Evaluation scale

H-5

Assessment methods and criteria

Fail (0pts), Good (1pts) and Excellent (2pts)
- 1 pair research (4pts) + presentation (2pts): 6 points maximum.
- the research paper and presentation are graded 0-1-2.
- 2 pair reviews: 2 maximum points each
OR inviting and introducing a guest speaker = replaces one pair review.
- Individual performance, active participation and attendance: 2 points.
- To pass the course you need to attend minimum 5 sessions. (including at least one long session)
- The students can get a maximum of altogether 12 points.

The points translate as follow for the final grade:
Points = Grade
• 5 points or below: fail
• 6 points = 1
• 7-8 points = 2
• 9 points = 3
• 10-11 points = 4
• 12 points = 5


Please note that: Missing a deadline equals 0 points (medical certificate accepted).

You can change your research presentation date under the following circumstances:
- You find an empty time slot in the calendar
- You are able to agree to swap the date with another pair
- You inform the teachers about the change at least one month in advance
- In case of emergency, the other pair member is to present on your behalf

Otherwise the change of the date will lead to failure of the course.

Assessment criteria, fail (0)

0= Passive or no participation throughout the course. Failure to attend minimum 5 sessions. The student shows very limited knowledge and understanding of the major themes covered in the course as well as an inability to grasp fundamental principles digital business. Zero or insignificant contribution during the webinars and completion of pair assignments. Student shows very little ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Most part of assignments is unclear.

Assessment criteria, satisfactory (1-2)

Limited participation throughout the course duration. The student demonstrates limited knowledge and understanding of the main themes covered during the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of chosen research theme and limited ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

Good participation throughout the course duration, and encourages (support) other study team members in identifying new possibilities in a theme they have selected. Good understanding of overall research theme and its future application. Demonstrate good ability to gather and interpret relevant secondary data to fulfil research objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent participant throughout the course duration, and encourages (support/guide) other study team members. Student shows a clear understanding of the major themes covered and presented during the course as well its future potential and limitations The student clearly demonstrates how to gather and interpret relevant data to fulfil the research objective. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

7.9.-2.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50%. (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student
- understands the usefulness of the research approach in the expert practice
- is able to clearly define the general conditions of a research activity
- is able to formulate research problems
- is able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
- acknowledges and is able to take into consideration the special conditions of research in the business environment
- is able to make use of the existing research results critically and produce new knowledge

Content

- research process
- scientific method and scientific approaches
- conducting a literature review
- research methodologies
- quantitative and qualitative data collection methods
- analyzing qualitative and quantitative data
- article writing and publishing

Materials

Saunders M. et al. 2019. Research Methods for Business Students. 8th Edition. Prentice Hall (avalaible as an ebook on FINNA via the Vlebooks portal)
Thesis from former and current IB students

Teaching methods

Workshops/All group meetings, self-studies, individual meeting, thesis seminars, and reflection on thesis

Exam schedules

There is no exam for this course.

International connections

Learning by doing, flip learning and case study approach.

Completion alternatives

Submitting a valid thesis proposal (to be agreed with the responsible teacher)

Student workload

Attending All Group Meetings and thesis seminar: 5 hours
Thesis Proposal: 60 hours
Individual Assignments and self-studies: 60 hours
Commentaries and assessment of thesis: 10 hours

Assessment criteria, approved/failed

The main component to pass is the Thesis proposal. The other components (individual assignments...) are there to help you to write of a better thesis proposal and have a clear understanding of what the thesis writing process and requirements are at Turku UAS.

Content scheduling

Research process and thesis writing process
Defining thesis objective, research questions and research scope
Identifying and using reliable and relevant past research
Research methodologies
Quantitative and qualitative data collection methods
Analyzing qualitative and quantitative data
Individual meeting with the responsible teacher to discuss and receive feedback on your research proposal
Writing your Thesis proposal

Further information

After your thesis proposal is accepted, you will be assigned a thesis supervisor. One important objective of this course is to get you started with your thesis.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

- 2 individual Assignments: pass/failed
- Research Proposal: pass/failed
- Attending a thesis seminar

Objective

The aim of the course is to activate and develop the students’ field-relevant English language and communication skills. The students will gain professional skills in various spoken and written communicative situations encountered in studies, working life and society. In addition, they will learn to utilize tools and techniques to further develop their skills in authentic, field-specific contexts.
Upon completing the course, the students should have acquired skills to communicate at level B2 according to European Framework of Reference for Languages, which states that at B2-level students should be able to produce clear, coherent and well-structured texts, present detailed descriptions related to one’s field of interest, express and exchange opinions using fluent language, follow complex arguments, and read longer articles and reports.

Content

- Writing academic and professional texts
- Presenting and discussing field-specific topics in academic and professional contexts
- Reading field-specific texts and utilizing the information in academic and professional contexts
- Learning and using key terminology of their field
- Becoming professional, autonomous language users in working life

Materials

Will be provided on course workspace. Use of all other relevant material is encouraged.

Teaching methods

Independent/pair work; Applied research, reporting and presenting; Online meetings in groups.

Independent/pair research and reflection

Interactive online meetings
Team discussions and sharing
Reading materials

Exam schedules

No examinations.

International connections

Innovation pedagogy; international and business-life oriented assignment-based individual/pair work

Individual/pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts.
Alternative ways must be discussed with course teachers.

Student workload

5ECTS, 135 hours student work
-applied research
-reporting
-presenting
-working as pairs
-discussing and sharing in teams

Meetings integrated with Intercultural Communication for Global Work course. Meetings are compulsory even if student takes only one of the courses.

Content scheduling

- Writing using appropriate, professional style
- Presenting and discussing field-specific topics in professional contexts
- Reading field-specific texts and utilizing the information in professional contexts
- Learning and using key terminology of the field
- Becoming professional, autonomous language users in working life

Implementation in autumn 2023, exact dates in the schedule
Kick-off session during orientation days

Further information

Itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

Career documents
Professional email
Pair Culture Project Report and Presentation

Activity in meetings (peer feedback, participation in written online discussions, sharing of own expertise)

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student can describe satisfactorily the importance of business communication skills in oral and written business context, and shows some ability to communicate in situations requiring business communication skills.
The student can produce text that shows some only the basic features of professional
writing.
The student knows how to refer to sources. There are clear inconsistencies in the format and style of writing.

Assessment criteria, good (3-4)

The student is able to describe the communication skills needed in oral and
written business contexts and demonstrates ability to communicate in various
business situations.
The student can produce text that contains some features of professional
writing.
The student can refer to sources and compile a reference list although there are inconsistencies in the format and style.

Assessment criteria, excellent (5)

The student is able to analyse different communicative situations in business and suggest ways of improving the communication in challenging situations. The student shows ability to adapt and adjust his/her communication style in various situations requiring professional communication skills.
The student can produce text that contains most features of professional writing, has well-developed elements of paragraph and essay structure.
The student can produce text that displays unity and coherence as well consistency throughout the documents.
The student can refer to sources and compile a reference list in a consistent format and style.

Objective

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Materials

Will be provided on course workspace. Use of all other relevant material is encouraged.

Teaching methods

Independent/pair work; Applied research, reporting and presenting; Online meetings in groups.

Independent/pair research and reflection

Interactive online meetings
Team discussions and sharing
Reading materials

Exam schedules

No examinations.

International connections

Innovation pedagogy; international and business-life oriented assignment-based individual/pair work

Individual/pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts.
Alternative ways must be discussed with course teachers.

Student workload

5ECTS, 135 hours student work
-applied research
-reporting
-presenting
-working as pairs
-discussing and sharing in teams

Meetings integrated with Business English Communication course. Meetings are compulsory even if student takes only one of the courses.

Content scheduling

After the course, the student can:
-describe his/her own cultural identity
-utilise cultural frameworks to understand cultural concepts
-adapt communication in culturally diverse contexts
-work as a member of a culturally diverse team
-utilise knowledge on business cultures in work-related situations
-compile and present a cultural project to showcase application of theories in a practical context

-Cultural Awareness and Cultural Identity
-Intercultural Teams
-Communicating with Cultures
-Working with Cultures
-Exploring cultures through media and projects

Implementation in autumn 2023, exact dates in the schedule
Kick-off session during orientation days

Further information

Itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

Pair Culture Project Report and Presentation
Reflection

Activity in meetings (peer feedback, participation in written online discussions, sharing of own expertise)

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

Cultural Awareness: The student knows the concept of cultural identity and the importance of understanding other cultures.
Theoretical frameworks on culture: The student is able to identify main concepts from cultural frameworks.
Intercultural communication: The student shows some ability in using intercultural communication skills in social and business situations.
Working in international teams: The student recognises the need for intercultural awareness and cross-cultural communication skills in international teams. The student participates in intercultural team work.
Business cultures: The student recognises the importance of business cultures in different national contexts.

Assessment criteria, good (3-4)

Cultural Awareness: The student is able to describe different ways of interpreting culture and cultural awareness. The student can describe his/her own cultural identity.
Theoretical frameworks on culture: The student is able to show how the theoretical frameworks can be used in practice.
Intercultural communication: The student is able to demonstrate the communication skills needed in intercultural situations.
Working in international teams: The student can describe challenges and benefits of working in and leading intercultural teams. The student acts as a member of an intercultural team and demonstrates ability to communicate and function in an international team.
Business cultures: The student can explain business practices of different cultures and is able to identify challenges relating to his/her own culture in doing business in another culture.

Assessment criteria, excellent (5)

Cultural Awareness: The student is able to analyse how national and organizational cultures build cultural identity, and can demonstrate cultural sensitivity and appreciation of other cultures in intercultural encounters.
Theoretical frameworks on culture: The student is able to explain the concept and significance of the frameworks. In addition, the student is able to apply the frameworks in case and authentic situations.
Intercultural communication: The student is able to analyse breaks in communication due to cultural factors and can suggest ways of improving the communicative approach to the situation. The student shows ability to adapt and adjust his/her communication style in various intercultural situations.
Working in international teams: The student can apply different frameworks in order to enhance work in a culturally diverse team. The student is fully capable of working as part of an international team and is able to take into account the effect of cultures on teamwork and in leading a team.
Business cultures: The student is able to apply his/her knowledge of business cultures in authentic and case situations. The student is able to analyse and suggest approaches to intercultural business situations.

Objective

This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.

Content

Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet

Materials

Course book:
Principles of Marketing, Global edition (2021). Kotler P., Amstrong G., 18th edition. Pearson Education. Available as an eBook on FINNA via the VLebooks database.

Teaching methods

Online implementation

Exam schedules

This course is based on completion of assignments and therefore there is no exam.

International connections

Independent studies, flipped learning, case study analysis, online live team discussions, and project based learning.

Completion alternatives

To be discussed with the course leader, ideally before the start of the course

Student workload

30 hours: preparing and attending study team meetings and all group meetings
180 hours: studying course materials
50 hours: Study team assignments
20 hours:individual assignments
50 hours: study team discussions

Content scheduling

Defining Marketing and the Marketing process
Analyzing the Marketing Environment
Managing Marketing information to gain customer insights
Consumer Markets and Buyer Behavior
Products, Services and Brands. Building Customer Value
Pricing: understanding and capturing customer value
Marketing Channels and Supply Chain Management

Evaluation scale

H-5

Assessment methods and criteria

Fail (0pts), Good (1pts) and Excellent (2pts)
1 Individual assignments: 2 points maximum
3 study team discussions: 6 points maximum
4 team assignments: 8 points maximum
The students can get a maximum of altogether 16 points.

The points translate as follow for the final grade:
16-14 points: 5
13-12 points: 4
11-10 points: 3
9-8 points: 2
7 points:1
6 and below: 0

Please note that missing a deadline equals 0 points (unless medical certificate)

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

On the course, the student gets to know Turku University of Applied Sciences as an organisation and work community.
- The student gets to know his/her study group and TUAS as a work community.

- The student can tell about Turku University of Applied Sciences as a learning environment.

- The student can tell what is studied and how you study in the field in question.

- The student can tell about issues affecting the ability to study and the related practices

Content

- cooperation skills and working in a team

- Student Union TUO

- getting to know different learning environments and tools premises, SoleOPS, Messi, Optima, WinhaWille, email, course timetables, library

- the special qualities of higher education studies compared to upper secondary/vocational studies: e.g. the importance of planning the use of time, large amount of independent work

- the special qualities of the field of study, the structure of the degree programme, ISP i.e. the individual study plan

- guidance and counselling services, student benefits, health care, insurances

Evaluation scale

Hyväksytty/Hylätty

Objective

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation
 

Content

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management

Materials

Kaliski: Business Mathematics, 3rd edition (eBook), chapters 2 (UNIT 1), 4 (UNIT 2), 8,9 (UNIT 4), 11 and 12 (UNIT 5)
Tutorials and assignments in ItsLearning/ViLLE
Selected chapters in Khan Academy
Excel

Teaching methods

Self studies, tutorials in virtual environment, assignments, study clinics, weekly assignments

International connections

Task-based method emphasizing the application of knowledge and skills.

Student workload

Total 133 hours:
All group meetings (4-5 * 1,5h), Tutorials in ViLLE, Assignments and ItsLearning/ViLLE tests, self study

Content scheduling

- Percentages and Taxation
- Sequences and Interest
- Investments
- Business Economy (investment calculations, VAT, Pricing, Cost Accounting, Contribution Margin, Profit)
- Value of the Money
- Excel

Evaluation scale

H-5

Assessment methods and criteria

ItsLearning/ViLLE tests (5 tests) and Excel assignments

Assessment criteria, fail (0)

Tests in ItsLearning/ViLLE (5 tests in total) not done with good enough level (40 % correct). Excel assignment(s) not returned.

Assessment criteria, satisfactory (1-2)

1: Pass grade can be achieved passing ItsLearning/ViLLE tests (40 % correct) and returning Excel assignment(s).

Assessment criteria, good (3-4)

3: Grade can be achieved with ItsLearning/ViLLE tests (about 60 % correct) and returning well done Excel assignment(s).

Assessment criteria, excellent (5)

Grade can be achieved with ItsLearning/ViLLE tests (about 90 % correct) and returning correctly done Excel assignment(s)

Objective

The student is able to use all the essential systems for online studying. The student also knows how to effectively use various tools for assignments, meetings and collaborative team work.

Content

- Essential tools of TUAS online study environment: virtual learning environment, learning management system, intranet, O365 tools
- Collaboration, socialization, meeting online
- Creating and managing various documents and reports
- Basics of editing images and videos, creating and publishing portfolios
- Essentials of information security practices

Materials

Koch, J. & Karjalainen, O. (2016). Office 2016 & Office 365: Word, Excel, PowerPoint & Outlook. Jyväskylä: Docendo Oy.
Office 365 For Dummies. (2022)
Course e-book is available in Finna.

Teaching methods

Individual work, Group work, flipped learning

Student workload

130h-140h student worload

Assessment criteria, approved/failed

Student will attend and contribute on groupwork and does knowledge questionaire(pass)

Content scheduling

Students will get familiar uptodate office setting tools that will help them
-Attend and facilitate meetings
-give presentation, record and share instructions and information
-Write proper reports
-gather and interpret data
-read and search info current threats and data protection laws
-Course will start in orientation days
-Presedence course or similar knowledge is DIGISTART

August-December 23

Evaluation scale

Hyväksytty/Hylätty