Modern Marketing and Selling 2 (20 cr)
Code: 3011255-1001
General information
Timing
01.09.2016 - 31.07.2017
Number of ECTS credits allocated
20 op
Virtual portion
1 op
Mode of delivery
95 % Contact teaching, 5 % Distance learning
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Seats
10 - 60
Degree programmes
- Degree Programme in Business
Teachers
- Virpi Raivonen
- Markku Rajala
- Timo Linnossuo
Groups
-
NLIISS14Liiketalous, nuoret, syksy 2014
Objective
After completing the course the student can
implement campaigns and sales based on customer needs and analyse whether the goals are reached
utilise e-commerce and run the business with profit
give presentations in a convincing way in different communication situations
Content
running a web store
implementing a marketing communication campaign (international project)
Evaluation scale
H-5