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Managing Sales and Marketing (5 cr)

Code: KH00BS07-3002

General information


Enrollment

01.12.2022 - 26.01.2023

Timing

05.01.2023 - 23.04.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Marianne Renvall

Groups

  • MLIITS21

Objective

Student:
- comprehends the core knowledge and skills of sales and marketing management (management and leadership)
- recognizes the benefits which can be achieved in sales and marketing collaboration
- is able to describe the principles of management and leadership within a chosen company
- is able to utilize different marketing strategies and tools, ie. content marketing, in converting the buyer in buyer’s journey

Content

- theories of sales and marketing management and processes
- reports the company’s current situation by interviewing sales and marketing executive(s)
- builds a content marketing plan for a chosen company

Evaluation scale

H-5