Ajaya Joshi, Otieno Mbare
Hollensen, S., 2014. Global Marketing. Sixth ed. London: Pearson Education .
John Daniels, Lee Radebaugh, and Daniel Sullivan (2011). International Business: Environments and Operations, 13/e. Pearson Education, Prentice Hall
Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.
James X. Zhan, R. B., 2015. world Investment Report , Geneva: United Nations Publication.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The contact hours are mainly used for workshops and case study analysis.
BYOD for each “lecture” as the course books & internet access are needed to do the case studies.
2 team assignments, 2 individual assignments, 2 impromptu tests, 12 points
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts), Pass/Good (1pts) and Very good/Excellent (2pts)
2 team assignments: 4 points maximum
2 individual assignments : 4 points maximum
2 peer reviews: 4 points maximum
2 impromptu tests: 4 points maximum
The students can get a maximum of altogether 16 points.
The points translate as follow for the final grade:
0-6 points: fail; 7 points: 1; 8-9 points: 2; 10-11 points: 3; 12-13 points; 4; 14-16 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing an impromptu test or a peer review is not disqualifying, it only affects negatively the final grade.
12.01.2023 - 31.03.2023
01.12.2022 - 31.01.2023
Liiketalous (not translated)
There are 40 seats available for that course. Priority will be given to incoming exchange students who are present for the Spring 2023 semester and for Pliits18 marketing students going on a student exchange for the Autumn 2023 semester.
Degree Programme in Business
The course is based on assignments and there is no exam
Independent studies, flipped learning, case study analysis, and project based learning.
Contact sessions: 30 hours
Readings: ~40-60 hours
Working on the assignments: ~40-60 hours
Introduction to International Business (starts on week 6)
Initiation of Internationalization
Development of the Firm’s International Competitiveness
Analyzing International Opportunities
International Market Selection Process
Intermediate Entry Modes
The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international business theories and inability to apply the theories to the case studies/assignments. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International business theories, and limited ability and apply knowledge into the case studies/assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good understanding of key International business theories, and able to demonstrate how to apply theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent understanding of key International business theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.