Anne-Marie Jünger, Sanna Merisalo
Reading material on product development (Service Design, The Waterfall method, The Lean Method, The Agile Approach), lectures
Objects for assessment:
-2 individual reading reflections, pass/fail 25%
Group work:
-project plan 25%, 1-5
-marketing plan 25% , 1-5
- pitch 25%, 1-5
Finnish
07.03.2022 - 31.05.2022
01.12.2021 - 14.03.2022
Liiketalous (not translated)
Sanna Merisalo (not translated)
Degree Programme in Business
Kupittaa Campus
H-5
No exam
135 h consisting of :
-reading literature and book circle
-lectures
-group work
-presentations and pitch
During the course, the students study the basic skills of product development. The students work in groups and produce a new innovative solution to problems of everyday life. The student groups make a project plan, and a marketing plan and present the new solution for peer and teacher evaluation.
After completing the course the student can:
- plan, design and document a new product/service according to a product development method or service design
- create a project plan and a marketing plan for the product/service
- design promotional materials
- present/pitch the outcomes
- act as a member of a project group.
Content:
- the role of product development in business operations
- product development methods
- implementation, management and presentation of a product development project
- the customer´s role in product development
Program in Optima.
Max 40 students.
The student has not completed all the outcomes of the course with approved grade.
The student:
- recognizes the role of product development in business operations
- indentifies product development processes (project plan)
- shows basic understanding of planning marketing (marketing plan)
-can make un understandable presentation of the new service
-shows activity in the team work and course
The student is able to implement the previous points as well as the following:
- apply the product development process methods in practice
- can develop profitable and innovative solutions according to the markets
-interacts actively with the customer in developing the new solution
-plans targeted marketing for the new service
-presents the outcomes and make impact on the listener
-shows great teamwork skills and activity in the team and the course
The student is able to implement the previous points as well as the following:
-plays a crucial role in the product development team, acting for example project manager
Telle Tuominen
Trias de Bes, F. & Kotler, P. 2015. Winnig at Innovation: the A-to-F model, pp. 13 - 19 (see the scanned document in Itslearning)
Kotler, P., Bowen, J.T.& Baloglu, S. 2022. Marketing for Hospitality and Tourism. Eighth edition, pp. 32 - 38, 58 - 75, 187 - 199, 259 - 267, 274 - 281 (see learning circle instructions), available at:
https://turkuamk.finna.fi/Record/turkuamk_electronic.995658891805970 (information about how to use an ebook: https://libguides.turkuamk.fi/e-kirjaopas/ulkomaisete-kirjapalvelut), instruction for ebooks käyttöohjeista: https://libguides.turkuamk.fi/e-kirjaopas/ulkomaisete-kirjapalvelut
Key notes and other learning material in Itslearning
Additionally independent information seach needed to reach the objectives of the project (independent information search by the project teams)
Innopeda (see below) as well as following learning approaches:
Flipped learning & active learning (see e.g. https://flippedlearning.org/wp-content/uploads/2016/07/FLIP_handout_FNL_Web.pdf).
Project-based learning (see e.g. https://www.youtube.com/watch?v=LMCZvGesRz8).
Turku UAS grades courses on a scale from 0–5; 5 = excellent, 4 good, 3 = good, 2 = satisfactory, 1 = satisfactory, F = fail.
Objects for assessment:
Four learning circles and presentations, pass/fail
Project group work:
-project plan & summary of theoretical knowledge 25 %, scale 1 - 5
-project report & pitch 50 %, scale 1 - 5
Exam 25 %, scale 1 - 5
English
20.01.2022 - 31.05.2022
01.12.2021 - 27.01.2022
14 - 40
Liiketalous (not translated)
Telle Tuominen, senior lecturer, telle.tuominen@turkuamk.fi
Degree Programme in Business
Lemminkäisenkatu
2 credits
2 credits
H-5
Exam 31 March at 12.15, two retake possibilities to be announced later.
Studying at TUAS is based on #Innopeda, a learning method developed at TUAS. It is a learning approach based on experimentation, sharing knowledge and expertise and combining different perspectives. Innovation pedagogy is based on workplace orientation and cooperation, internationality, entrepreneurship and systemic thinking.
In the future, you will need not only professional skills, but also innovation competences. During the course you will be expected to actively practice creativity and initiative, but also critical thinking and the ability to work in teams and networks. See more: https://innopeda.turkuamk.fi/language/en/first-page/.
Four learning circles and presentations
Project group work:
- project plan & summary of theoretical or practical knowledge needed (cf. learning circle instructions, especially following: "list the aspects which you think you have to take into account when working later with the project", be prepared to search for some additional theoretical or practical knowledge needed in the project)
- project report & pitch for the project client
Exam, self and peer evaluation
Turku UAS uses ECTS credits measuring workload in courses. One ECTS credit is equal to 27 hours of student work. 5 credits = 135hrs of student work ( totally 15 weeks => 9 hrs per week on average)
Contact hours: 44hrs on Thursdays
Independent/remote work: learning circle, project team work, online tutoring, preparing for the exam etc. 91hrs
Reading tasks (remote or in class) & discussions, key notes
Four learning circles (given learning material & preparing presentation in small groups; working remote and in class)
Project group work (project plan, project report & pitch/presentation to the project client; working remote and in class)
Exam, feedback discussion, self & peer review
Timetable:
Thursday afternoons there will be learning circle presentations and discussions as well as discussions on reading tasks, teacher key notes, project work, project tutoring, project presentations etc. Additionally there are online teacher tutoring on some Monday afternoons, when needed. The course is a mix of "classroom learning" and independent individual and team learning.
20 Jan 12 - 16, course information, getting to know each other, experiences on good products/services or on product/service development, reading task for next week
27 Jan 12 - 16, business model innovation (based on reading task), customer trends, learning circle information and instructions for the 1st learning circle process
3 Feb 12 - 16, 1st learning circle: presentations & discussions (customer orientation, buying behavior), tourism and leisure trends, instructions for the 2nd learning circle
10 Feb 12 - 16, 2nd learning circle: presentations and discussions (products and services), what is project based learning, project ideas, instructions for the 3rd learning circle
week 8 independent learning
17 Feb 12 - 16, 3rd learning circle: presentations and discussions (new product development), product development models, forming project groups & drafting project plans, instructions for home work: service design videos
3 Mar 12 - 16, service design approach and service design process model (discussion based on videos), finalizing project plans, instructions for the 4th learning circle
10 Mar 12 - 16, 4th learning circle: presentations and discussions (differentiation, segmentation, postioning, quality etc.), service design tools, project work
weeks 11 and 12: independent project work (e.g. idea generation, information search like reading relevant literature, benchmarking, meeting with the project client; creating customer understanding)
31 Mar 12 - 16, exam and after that project work
7 Apr12 - 16, short (10 min. per group) interim project presentations, discussion on project outputs for the project client, project work & tutoring
14 Apr 12 - 16, project work, tutoring
21 Apr 12 - 16, project presentations, deadline for written project reports for the project clients
On Mondays teacher tutoring available online (TEAMS), when needed (pls researve an appointment per email)
7 Feb 12 - 14 (e.g. questions regarding learning circle)
14 Feb 12 - 14 (e.g. questions regarding project work)
28 Feb 12 - 14 (e.g. questions regarding project plan)
7 Mar 12 - 14 (e.g. project tutoring)
28 Mar 12 - 14 (e.g. project tutoring)
11 Apr 12 - 14 (e.g. questions regarding project outputs)
Late April/early May remote work if needed: finalizing the project outputs for the client after teacher comments, self and peer review, feedback discussion, deadline to be announced later.
The student has not completed all the outcomes of the course with approved grade.
1:
Project: The student/project group acts independently, but not completely according to the curriculum targets. The learning materials and teacher feedback are poorly utilized. The project plan is superficial, the knowledge basis one-sided and its application is insufficient with regard to the project commission. Own ideation, research or development activities are inadequate.The presentation of the project outcome and own conclusions are weak and some of the project targets are not reached.
The output does not contain much critical thinking and the usefullness of the output is low for the project client.
Exam: about 50 % of maximum points.
3:
Project: The student/project group takes initiative, is to some extent innovative, dialogic, critical and utilizes the learning materials and chosen development process model as well as teacher feedback. The project plan, utilization of the theoretical knowledge basis and own ideation and research/development activities are to some extent versatile and suited for the project targets.The conclusions are mainly presented in a logical and clear manner, some own reflections are included. The final report is understandable and contains exploitable suggestions for the project client.
Exam: about 70 % of maximum points.
5:
Project: The student/group utilizes the entire group’s resources and competence in a creditable manner to achieve or even exceed the project targets. Based on relevant theoretical knowledge on product development process model(s) and own research/development activities the student/group can analyse different solution alternatives critically and can structure the output in a harmonious entity, taking the different viewpoints into account. The student/group has received feedback in a constructive manner and utilized the feedback during the project work. The group’s working is dialogic and it develops all participants’ competence and know-how. The output is clearly beneficial for the project commissioner.
Exam: 90 - 100 % of maximum points.