Kari Juhala, Päivi Killström, Marita Nummi-Wikström
04.09.2017 - 30.07.2021
20 - 60
Engineering and Business
Degree Programme in Business
Competence objectives of study unit
Student is able to design and carry out target-oriented marketing.
He/She can determine target groups and can choose suitable marketing methods and channels for a target group. Student can carry out the project according to practical edge conditions.