Customer Relationship Management and Professional SellingLaajuus (2 cr)

Objective

After the course:
- The student is familiar with customer-centric marketing and understands the importance of the value definition of the accounts.
- She/he can systematically create, maintain and develop customer relations.
- The student understands the value of brand management concerning the competitiveness of an enterprise.

Content

Core theory of the field and examples on real-life case-studies.