Relevant research literature
Pirkko Anttila's publications
Eriksson, P. & Kovalainen, A. 2008.Qualitative Methods in Business Research. London: SAGE Publications Ltd.
Blended learning, 2 contact days, virtual learning: Optima and Web
Use of different methods and literature review
Research report / draft
Research: Library / Finna
Presentations of Master thesis topics - argumentations, study plan
01.01.2020 - 31.05.2020
02.12.2019 - 25.01.2020
15 - 35
Master of Business Administration, Sales Management
Self and peer assessments.
Exercises of using different methods and literature
Research report / draft - Master's thesis
The course aims at providing an in-depth understanding of various methodological approaches used in research: research design, theoretical approaches and empirical approaches.
• research concepts
• different types of approaches
• research and development planning
• data collection - quantitative/qualitative, mixed; data analysis
• quality issues and ethics in the research, data management, IPR and GDPR
After completing this course the student is able
• to define a purpose for the research, define a research design and plan a research and development project as well as justify the choices
• to identify and describe the main research approaches and choose the appropriate one for her/his research problem
• to perform a litterature study
• to choose and apply an appropriate methodology
• to evaluate the validation of the research and development
present the research outcomes, write a report with a sense of authority, present research results
No participation, no returned tasks.
Student understands partly the certain rules concerning the ethics and principles of research work.
Participation of one of the contact sessions.
The tasks have been done.
Student understands and is capable to follow the certain rules concerning the ethics and principles of research work.
Participation of the contact sessions.
The tasks have been returned on time and they show the learning outcome .
Student is capable to implement the ethics and principles of research work.
Active participation of the contact sessions.
All the tasks have been returned on time and they show excellent learning outcome.