Campaign design (5 cr)
Code: 2081184-3001
General information
Enrollment
04.08.2018 - 05.09.2018
Timing
05.09.2018 - 28.09.2018
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
16 - 24
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Groups
-
PMEDIS17masu
Objective
During the course unit the students are able to recognize the meaning and the elements of a marketing campaign. They are also able to create a customer-driven marketing campaign plan.
Content
campaign planning process and cases
Evaluation scale
H-5