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Campaign design (5 cr)

Code: 2081184-3001

General information


Enrollment

04.08.2018 - 05.09.2018

Timing

05.09.2018 - 28.09.2018

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

16 - 24

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Groups

  • PMEDIS17masu

Objective

During the course unit the students are able to recognize the meaning and the elements of a marketing campaign. They are also able to create a customer-driven marketing campaign plan.

Content

campaign planning process and cases

Evaluation scale

H-5