Aspects of Marketing and Marketing Environment (10 cr)
Code: 3011512-3009
General information
Enrollment
01.06.2021 - 07.09.2021
Timing
01.08.2021 - 31.12.2021
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Timo Luukka
- Arto Manninen
Groups
-
MLIISK21
Objective
The student is able to
- identify and use different competitive means of marketing for practical needs
- use marketing communications in the company's operations
- analyze and plan the structure, goals and practices of B2B marketing
- analyze the potential of digital marketing in consumer marketing
- plan digital marketing in consumer marketing.
Content
Täsmennetään opintojakson toteutussuunnitelmassa.
Evaluation scale
H-5