•   Brand Management 3011657-3013 24.10.2022-20.12.2022  5 credits  (PLIITS21mar) +-
    Competence objectives of study unit
    After completing the course the student is able to
    - explain basic branding concepts
    - explain factors that help to create differentiated brands
    - apply brand building in different contexts.
    Prerequisites
    No special entry requirements
    Content of study unit
    - branding 360° process

    - components of branding in three different sectors

    - brand architecture and brand portfolio
    Teacher(s) in charge

    Arto Manninen

    Learning material

    Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

    Learning methods

    Lectures, literature, assignments, group work.

    Objects, timing and methods of assessment

    Book reflection pass/fail
    Group work pass/fail during the course.
    Exam 0-5

    Teaching language

    Finnish

    Timing

    24.10.2022 - 20.12.2022

    Enrollment date range

    01.06.2022 - 24.10.2022

    Group(s)
    • PLIITS21mar
    Seats

    0 - 40

    Responsible unit

    Liiketalous (not translated)

    Degree Programme(s)

    Degree Programme in Business, Degree Programme in International Business (not translated)

    Campus

    Kupittaa Campus

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    No alternative methods.

    Exam dates and retake possibilities

    Re-take will be agreed separately.

    Pedagogic approaches

    Innovative pedagogy incl. field work outside classroom and presentations.

    Student's schedule and workload

    Book reflection, two assignments, exam = 133 hrs = 5 credits.

    Assessment criteria
    Failed (0)

    Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

    Assessment criteria – satisfactory (1-2)

    Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

    Assessment criteria – good (3-4)

    Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

    Assessment criteria – excellent (5)

    Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam