•   Brand Management 3011657-3013 24.10.2022-20.12.2022  5 credits  (PLIITS21mar) +-
    Competence objectives of study unit
    After completing the course the student is able to
    - explain basic branding concepts
    - explain factors that help to create differentiated brands
    - apply brand building in different contexts.
    Prerequisites
    No special entry requirements
    Content of study unit
    - branding 360° process

    - components of branding in three different sectors

    - brand architecture and brand portfolio
    Teacher(s) in charge

    Arto Manninen

    Learning material

    Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

    Learning methods

    Lectures, literature, assignments, group work.

    Objects, timing and methods of assessment

    Book reflection pass/fail
    Group work pass/fail during the course.
    Exam 0-5

    Teaching language

    Finnish

    Timing

    24.10.2022 - 20.12.2022

    Enrollment date range

    01.06.2022 - 24.10.2022

    Group(s)
    • PLIITS21mar
    Seats

    0 - 40

    Responsible unit

    Liiketalous (not translated)

    Degree Programme(s)

    Degree Programme in Business, Degree Programme in International Business (not translated)

    Campus

    Kupittaa Campus

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    No alternative methods.

    Exam dates and retake possibilities

    Re-take will be agreed separately.

    Pedagogic approaches

    Innovative pedagogy incl. field work outside classroom and presentations.

    Student's schedule and workload

    Book reflection, two assignments, exam = 133 hrs = 5 credits.

    Assessment criteria
    Failed (0)

    Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

    Assessment criteria – satisfactory (1-2)

    Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

    Assessment criteria – good (3-4)

    Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

    Assessment criteria – excellent (5)

    Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam