Brand Management (5 cr)
Code: 3011657-3014
General information
- Enrollment
-
01.06.2022 - 04.09.2022
Registration for the implementation has ended.
- Timing
-
29.08.2022 - 16.10.2022
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- English
- Seats
- 0 - 40
- Degree programmes
- Degree Programme in International Business
- Degree Programme in Business
Evaluation scale
H-5
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Materials
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Teaching methods
Lectures, literature, assignments, group work.
Exam schedules
Re-take will be agreed separately.
Pedagogic approaches and sustainable development
Innovative pedagogy incl. field work outside classroom and presentations.
Completion alternatives
No alternative methods.
Student workload
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Evaluation methods and criteria
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
Failed (0)
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Assessment criteria, satisfactory (1-2)
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Assessment criteria, good (3-4)
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Assessment criteria, excellent (5)
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Qualifications
No special entry requirements