Siirry suoraan sisältöön

Business Models and Marketing (5 cr)

Code: 3011665-3007

General information


Enrollment
01.06.2022 - 22.08.2022
Registration for the implementation has ended.
Timing
29.08.2022 - 06.11.2022
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Campus
Kupittaa Campus
Teaching languages
Finnish
Seats
0 - 40
Degree programmes
Degree Programme in Business
Teachers
Marianne Renvall
Groups
PLIITS20mar
PLIITS20mar
Course
3011665
No reservations found for realization 3011665-3007!

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Content

- Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

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