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Business-to-Business Marketing and Sales (5 cr)

Code: 3011667-3006

General information


Enrollment

01.06.2022 - 04.09.2022

Timing

29.08.2022 - 20.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

15 - 40

Degree programmes

  • Degree Programme in Business

Teachers

  • Saara Tikkanen

Groups

  • PLIITS21mar
    PLIITS21mar

Objective

Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups

Evaluation scale

H-5