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Creativity and Innovativeness (5 cr)

Code: 3041234-3006

General information


Enrollment

01.12.2021 - 06.03.2022

Timing

01.03.2022 - 20.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kupittaa Campus

Teaching languages

  • English

Degree programmes

  • Degree Programme in Business

Groups

  • VAVA2122

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Completion alternatives

-

Content scheduling

A more detailed schedule will be updated here in January.

Until then, here is a brief plan for the Spring 2022 course implementation:

Independent study, weekly online sessions,
face-to-face sessions on 5-6 days at Kupittaa campus in the end of April.
Independent work in the beginning of May.

Evaluation scale

H-5

Assessment methods and criteria

Will be updated here in January