Study Guide

Objective

The student can:
• describe the content and significance of trade and selling in certain specific countries
• describe strategies needed for a business and sales success in those
• describe the concept of the international marketing mix
• understand customer behavior differences in international business

Materials

Will be available in Optima

Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.

Hollensen, S., 2016. Global Marketing. Seventh ed. London: Pearson Education .

James X. Zhan, R. B., 2015. world Investment Report , Geneva: United Nations Publication.

International connections

Student focus and lead discussion topics where they will use online tools to conduct the meetings, linking them to real working life practices.
Independent studies, flipped learning, case study analysis, and project-based learning.

Student workload

18 Hours contact

75 Homework, assignment and course book

15 hours quiz preparations

20 Case study preparations

Content scheduling

Course introduction, group formation introduction to global markets and sales
Understand global trends and Intro to India and China
Assessing a firm’s international competitiveness
Global marketing and sales plan processes
Determining Market Potential
Internationalization barrier and risks
Internationalization theories
Case Presentation

Further information

Student focus and lead discussion topics where they will use online tools to conduct the meetings, linking them to real working life practices.
Student project revolves around actual project connecting students with real problem-based learning via a real case.

Evaluation scale

H-5

Assessment methods and criteria

All the different components (individual assignments, group work) of this course will be graded as follow: Fail (0pts), Pass (1pt), Outstanding (2pts).
Attendance: 1 pts (75 % compulsory attnd.)
Impromptu tests: 4 pts (2 tests, max 2 pts per test)
Group Assignment: 4 pts
Group Presentation: 1 pts
Total 12pts
Less than 4pts= Fail, 5pts = 1, 6 pts = 2, 7pts = 3, 8pts = 4, 9 – 10pts = 5

Assessment criteria, fail (0)

Passive or no participation throughout the course. The student shows minimal knowledge and understanding of the main areas of the course as well as a minimal ability to grasp fundamental international marketing and sales theories and the inability to apply theories in project work. Zero or insignificant contribution in the completion of team assignments. Student shows very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

Limited participation throughout the course duration and contribution towards the completion of team assignments. The student can demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International marketing and sales theories and limited ability to apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

Good participation throughout the course duration, and encourages (support) other study team members in contributing towards the team assignments. Good understanding of key International marketing and sales theories, and able to demonstrate how to apply theoretical knowledge into practice. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the team assignments. Excellent understanding of key International marketing and sales theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.