Anne Leinovaara-Matomäki, Otieno Mbare
CAVUSGIL, KNIGHT, AND RIESENBERGER. INTERNATIONAL BUSINESS - The New Realities, 2ND EDITION, @2012
Usunier: Marketing Across Cultures, given as e-book
all other material is recommended
e-learning tools, discussions, team work, and presentations
The grading system is between 1 - 5 where:
1 = Mediocre, 2 = Satisfactory, 3 = Good, 4 = Very good, 5 = Excellent
1 big team assignment, 1 individual assignment, 2 tasks, 12 points
All the components of this course will be graded as follow:
Fail (0pts), Pass/Good (1pts) and Very good/Excellent (2pts)
1 big team assignment: 6 points maximum
1 individual assignment : 4 points maximum
2 tasks: 2 points maximum
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-3 points: fail; 3 4-5: 1; 6 points: 2; 7-8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
The two individual assignments and the team assignment are compulsory to do to be able to pass the course.
active participation in class and teamwork
completed tasks self, peer feedback and teacher assessment. Continuous feedback
-export marketing plan written documentation and presentation: self/peer and teacher assessment.
01.01.2022 - 31.07.2022
01.12.2021 - 07.03.2022
10 - 40
Liiketalous (not translated)
Mbare Otieno and Anne Leinovaara-Matomäki
Degree Programme in Business
Salo IoT Campus
-No optional methods
students study in Small teams using:
classroom discussions, case study analysis, and project based learning.
The course is based on interactive lectures, team work and co-teaching
teams work on a assignment in which they produce a plan how to bring a new product/service to new markets, They produce a small scale export marketing plan
The given material is discussed together
The scope of this course is 5 credits (135 hrs). The course will be completed by undertaking various assignments and a final examination.
Contact sessions: 30 hours
Readings: ~40-60 hours
Working on the assignments: ~40-60 hours:
The main idea the applied assignment is to think how to bring a new product/service on a new market area from seller's points of view.
The goals are that students can:
-operate in international markets using professional communicative ways
-understand the meaning seller-buyer roles in different cultural areas
-sell the product by applying most feasible selling strategies for chosen target area
-adapt the strategies and sales arguments
The objectives: the student
- Is able to use different tools, methods and processes applied in international trade
- Identifies factors affecting international trade.
- utilizes the networks as means of internationalizing.
- takes into account international business and corporate cultures.
- knows common internationalizing strategies and can choose the most feasible approach in each case.
• International payment transactions
• Different financial instruments in international trade
• Free trade zones and contracts, International Trade Organization
• Credit ratings
- Trade barriers and government intervention
- applied assignment (see below)
The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various international theories and concepts.
very little activity in group sessions
There is a fair amount of knowledge of international trade theories and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.
student can present the plan both orally and in writing
-student can do basic information search for the selected market and company
-student knows the basic business related terminology
The work is reasonably competent, though there may be some weaknesses. Knowledge of various international trade concepts is adequate; and while there is evidence of reading beyond the class, it's patchy or not broad (3).
The work is well developed beyond that given; demonstrates sound conceptual knowledge in international trade and reasoning; depth and breadth of reading (4)
student shows capabilities and initiative to individual as well as team work
-student considers the cultural requirements of sales work and can localize the product
-student can can give argumentation to the choices made
-student can in team find relevant information about the target market to match the case company's characteristics
-student can produce professional reporting/presenting with references, terminology,style
The work reflect very high conceptual standard and demonstrate knowledge of concepts international trade and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading
student can organize teamwork in professional and target-oriented manner
-student is able to find innovative solutions in promoting the product and argue for them
-student shows up-to-date and in-depth knowledge about the market area and business culture and practices
-student is able to show consistent and holistic understanding of factors contributing to the export company's various challenges
-student shows high quality reporting
-student can give professional oral presentation
-student compares different sources and applies them in practical solutions
- student shows professionalism in applying the theoretical knowledge