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Online Store and Marketing Campaigns (5 cr)

Code: KH00BN22-3002

General information


Enrollment

01.06.2021 - 09.09.2021

Timing

01.09.2021 - 31.12.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Salo IoT Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Kai Schleutker
  • Timo Luukka

Groups

  • PLIISS20

Objective

Having completed the course the student
• identifies target groups and their purchasing behavior based on online behavior
• knows key word planning
• implements net campaigns
• exploits analytic tools for improving campaign results
• creates business and product strategy for online store

Content

• Campaign structures
• Keywords
• Follow-up in campaigns , analytics tools
• Design and technical solutions of an online store
• Finance and money transactions

Evaluation scale

H-5