Digital Marketing - Content Creation (5 cr)
Code: KH00BN23-3003
General information
Enrollment
01.06.2022 - 12.09.2022
Timing
01.09.2022 - 11.11.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
PLIISS21
Objective
Having completed the course the student
• defines the objectives for content creation, supporting channels and styles in digital marketing
• makes a content creation plan
• produces commercial content in different channels using various content creation tools
• utilizes the opportunities in marketing automation
Content
• Impact of corporate values, communication and marketing strategy on content creation
• Target setting and planning for content creation
• Content creation for different channels
• Marketing automation
• Communication in crisis/problem situations
Evaluation scale
H-5