Digital Marketing (5 cr)
Code: KH00BS08-3003
General information
Enrollment
01.12.2021 - 27.01.2022
Timing
01.01.2022 - 31.03.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
MLIITS20
Objective
Student knows how to utilize digital marketing channels and apply theory into practice. Student recognizes the importance of a website and knows how to increase number of visitors and their engagement. S/he knows the basics of web analytics.
Content
Digital marketing channels, ie. SEO, SEM, display advertising, content marketing and social media. Definitions of inbound and outbound marketing. Targeting, buyer personas and buyer’s journey. The role of search engines in creating web traffic. Students complete the Google Analytics for Beginners Certificate.
Evaluation scale
H-5