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Aspects of Marketing and Marketing Environment (10 cr)

Code: KH00CA05-3002

General information


Enrollment

01.06.2022 - 06.09.2022

Timing

30.08.2022 - 22.11.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Salo IoT Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Sanna Merisalo
  • Timo Luukka

Groups

  • MLIISK22

Objective

Digital Marketing:
- Student is able to utilize digital marketing as an asset in company’s marketing, and knows how to apply theory into practice.
- Student knows the key terminology and metrics.
- S/he knows the role of search engine optimization and campaigns in driving traffic to website.
- Students learn the fundamentals of Google Analytics.

Brand Management:
- Student understands the holistic 360° branding process, its content and meaning
- Student understands and can analyse the three big categories – FMCG (Fast Moving Consumer Goods), service- and b-to-b -categories

Content

- Digital marketing channels: SEO, SEM, display advertising.
- Definitions of Inbound and Outbound marketing, targeting.
- Digital campaigns and buying methods.
- Students get the Google Analytics for Beginners Certificate upon passing the exam.
- Branding process
- FMCG (Fast Moving Consumer Goods)
- Service and b-to-b brands

Evaluation scale

H-5