Visual Communication (8 cr)

Evaluation scale

H-5

Content scheduling

The student understands the importance of visual thinking and communication in design.
- The student is able to observe, use and evaluate shapes, colors, lighting and their relationships.
- The student is able to utilize hand-drawing methods in documenting observations and as a means of communication

Content: Basics of information design
- Observation and hand drawing, Croquis
- Interaction of Colors, Gestalt Laws
- Modularity
- Moodboard working and presentation of concepts
- Data visualization

Objective

- Student understands the meaning and possibilities of visual thinking and communication in design.
- Student can observe, use and analyze shapes, spaces, colors, lighting and the visual compositions of them.
- Student can apply hand drawing methods for observation documentation and communication

Content

Study module includes the following parts:
- Designerly observation
- Hand drawing methods and tools

Materials

Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Luovan piirtämisen opas - Käytä oikeaa aivopuoliskoasi, 2004 / Drawing on the right side of the brain, 1999
Josef Albers: Värien vuorovaikutus / Interaction of colors, 1975
Harald Arnkil: Värit havaintojen maailmassa, 2008 / Colors in the visual world, 2013
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Koponen, Hilden, Vapaasalo: Tieto näkyväksi - Informaatiomuotoilun perusteet, 2019
Simon Seivewright: Research and Design, 2007
Alex Milton, Paul Rodgers: Research Methods for Product Design, 2007
Seppo Rihlama: Valaistus ja värit sisustussuunittelussa, 2000

Teaching methods

Learning by doing
Peer learning
Learning diary

Exam schedules

-

Pedagogic approaches and sustainable development

Innovation pedagogy
itsLearning

Completion alternatives

-

Student workload

1 ects = 27 h - 8 ects = 216 h working of student which includes supervised and independent work.
Guidance 4 h / week.

Evaluation methods and criteria

Assessment: Quality of assignments, active participation and responsibility
Late returned assignments and absences lower your grade.

Failed (0)

The tasks have not been done at all or have not been done in an acceptable way.

Assessment criteria, satisfactory (1-2)

The tasks have been done, but they have shortcomings.

Assessment criteria, good (3-4)

The tasks have been done carefully and the participation has been active and the work responsible.

Assessment criteria, excellent (5)

The assignments have been done very carefully and the participation has been very constructive. The student has taken a strong responsibility for their learning.