Digital Marketing 1Laajuus (5 cr)

Objective

The student is able to
- recognize the potential of the web for company’s sales and marketing operations
- understand how web traffic interacts with the web pages and how to use it for the company’s benefit
- name the core terminology and indicators of web-marketing
- plan actions to increase visitor traffic and engagement
- know the basics of web-analytics.

Content

- Features and capabilities of a well-working web-site
- Visibility of a web-page, SEO (search engine optimization)
- Tools and metrics for web-site optimization