Modern Marketing and Selling 1Laajuus (10 cr)
Course unit code: 3011254
General information
- Credits
- 10 cr
Objective
After completing the course the student can
identify the factors in customer behaviour (actor2actor)
plan and implement the marketing of product/service in a customer-oriented way
sell products/services in a customer-oriented and profitable way
plan a multichannel marketing campaign using digital media
give presentations in a self-assured and convincing way, also in different languages
report in writing and style in a context-based way
develop the company’s marketing and communication plan according to the requirements
plan and implement marketing and sales campaigns, eventually on international markets
Content
customer buying behaviour (actor2actor)
B2B marketing
different methods in market research
statistics and databases in business
planning and implementing a marketing and communication plan
measuring and analysing marketing operations
use of different ways of marketing communication and media
presentation skills
cultural competence, business ethics