Digital Marketing - Website Design to Support BusinessLaajuus (5 cr)

Objective

Having completed the course the student
• is able to design and create a website which supports the company’s business
• knows publishing platforms
• uses web analytics tools to analyse and develop a website

Content

• Concepts of digital smarketing
• Characteristics of a good website
• Website builder
• Search engine optimization and discoverability of a website
• Conversion
• Analytics