International OperationsLaajuus (3 cr)

Objective

The overall aim of the study unit is to increase the students' awareness of the content and significance of international business. The students learn to understand the concept of planning, implementation and evaluation of international operations

Content

- The significance of internationalisation
- The international environment
- Gathering international market information
- The strategic planning of international operations
- Alternatives for internationalisation
- Export planning
- Implementation and evaluation of international business