Sales ProcessLaajuus (5 cr)

Objective

The student is able:to explain the role of personal selling and how professional salespeople are behavingto execute the different stages of the sales process in an effective and customer-oriented wayto analyze buying behavior and buying processesto use appropriate sales models and sales skills in different sales situations and during the different stages of the relationshipto create long-term customer relationships in B2B context from the value creation perspective

Content

sales process