•   Content Marketing 3041250-3005 16.02.2023-31.07.2023  5 op  (PINBOS21) +-
    Opintojakson osaamistavoitteet
    The student is able to
    - Construct a content marketing strategy which connects organization with potential target segment
    - Prepare a content strategy plan
    - Use various social media channels in creating an authentic brand story
    - Produce marketing campaign for social media
    - Track and analyze the content
    Opintojakson sisältö
    - Introduction to social media

    - Unique selling point of major social medias

    - Developing persona potential target audience via inductive and shadow approach

    - Effective use of social media in marketing communication

    - Tools and metrics for website optimization
    Vastuuopettaja

    Ajaya Joshi, Jaana Merikallio

    Opetuskieli

    Englanti

    Ajoitus

    16.02.2023 - 31.07.2023

    Ilmoittautumisaika

    01.12.2022 - 16.02.2023

    Ryhmä(t)
    • PINBOS21
    Vastuuyksikkö

    Liiketalous

    Koulutus

    Degree Programme in International Business

    Toimipiste

    Paikasta riippumaton

    Arviointiasteikko

    H-5