Certification Studies in Inbound Marketing (3 op)

Arviointiasteikko

H-5

Sisällön jaksotus

IMPORTANT! IN ORDER TO BE ACCEPTED IN ITS, PLEASE CONTACT THE TEACHER AFTER REGISTERING FOR THE COURSE.

Ongoing online course. A new course starts every second month
•inbound marketing fundamentals
•SEO
•content creation
•blogging and social media
•conversion
•email marketing and closing

Tavoitteet

After completing the course the student
- understands the principles of inbound marketing
- can create inbound marketing campaigns
- achieves official HubSpot Inbound Marketing certification.

Sisältö

Inbound marketing fundamentals
SEO
Content creation
Blogging and social media
Conversion
email marketing and closing

Oppimateriaalit

HubSpot material available through its
Written report

Opetusmenetelmät

Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to its.
The plagiarims check is turned on in itslearning.

Tenttien ajankohdat ja uusintamahdollisuudet

Every second month

Pedagogiset toimintatavat ja kestävä kehitys

Self study

Toteutuksen valinnaiset suoritustavat

No optional way to pass the course

Opiskelijan ajankäyttö ja kuormitus

Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours

Arviointimenetelmät ja arvioinnin perusteet

Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.

Hylätty (0)

No certificate diploma.
No report or report of very poor quality.

Arviointikriteerit, tyydyttävä (1-2)

Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.

Arviointikriteerit, hyvä (3-4)

Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.

Arviointikriteerit, kiitettävä (5)

Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.

Lisätiedot

If problems, please contact timo.luukka@turkuamk.fi