Customer Oriented Product Development (5 cr)

Evaluation scale

H-5

Content scheduling

During the course, the student learns the basics of customer-oriented development methods.

As a group, students plan innovative solutions to everyday problems. Students present their solutions and receive feedback (peer feedback, teacher feedback).

After completing the course, the student:
- knows how to use various customer-oriented tools in the development of a new service/product
- can prepare a project plan
- can design presentation material
- knows how to prepare an effective presentation
- can work as a member of a group.

Objective

Having completed the course, the student is able to
- develop profitable, customer oriented and innovative solutions
- apply product and service differentiation as a competitive edge
- apply product development process models in practice.

Content

- Product and product development as competitive edge
- Customer needs and competitive situation as a basis for product development
- Using product development process models

Materials

- Stickdorn, M. (2018) This is service design doing : applying service design in the real world : a practitioner's handbook . You can find the e-book at Turku UAS library:
https://turkuamk.finna.fi/Record/turkuamk_electronic.995629406605970
- Materials of the reading circles
- Materials given by teacher
- Independent information search.

Exam schedules

At the end of the course, a multiple-choice exam in Itslearning. The exam is open for a week and you can use the course materials whilst taking the exam.

International connections

- Lectures, reading circles, workshops
- Learning and study materials
- Assignments and presentations
- Exercises in the workshops.

Completion alternatives

There are no alternative ways to complete the course.

Student workload

135 h consisting of :
- reading literature and book circle
- lectures
- group works and peer evaluation
- individual assignment (essay)
- presentations
- exam