Social Selling (5 cr)
Code: 3241011-3005
General information
- Enrollment
-
02.12.2022 - 31.01.2023
Registration for the implementation has ended.
- Timing
-
01.01.2023 - 31.07.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 0 - 35
- Degree programmes
- Master of Business Administration, Sales Management
- Teachers
- Sirpa Hänti
- Scheduling groups
- Vain avoimen AMK:n opiskelijoille (Tutkinto-opiskelija ilmoittaudu joka tapauksessa, toteutus ei ole vain avoimen opiskelijoille) (Size: 3 . Open UAS : 3.)
- Small groups
- For Open UAS students only
- Course
- 3241011
Evaluation scale
H-5
Content scheduling
The study unit focuses on
• Social business strategy for sales
• Social networking
• Professional branding and influence
• Implementing social selling programme
• Different types of metrics in social selling
After completing the study unit, the student is capable to
• Listen the essential social networks
• Build his/her own community
• Build professional brand and influence
• Plan and implement Social selling Programme
• Measuring success
Contact days on 13.1. and 5.5. at 9-16. Discussions between the classes on 7.2. (1 hour) and 2.3. (1 hour) in Zoom. The discussions with chosen team may happen also some other time based on the schedules of the team members.
Objective
After the course the student is capable to
- Listen the Essential Social Networks
- Build his/her own Community
- Build Authority and Influence
- Plan and Implement Social Selling Programme
- Measuring Success
Content
Content
- Social Business Strategy for Sales
- Social Networking
- Professional Branding and Influence
- Implementing Social Selling Programme
- Different Types of Metrics in Social Selling
Materials
Shanks, J. (2016). Social Selling Mastery. Scaling up your sales and marketing machine for the digital buyer. Wiley, USA.
Other literature is informed later.
Teaching methods
The study unit consists of theoretical issues and based on the review, the chosen models to be implemented in an individual Social Selling Programme. One pre-assignment and the results of two discussions about the proceeding between the classes are afterwards included as further developed parts of the final report of actions executed and measured. The Social selling Programme is presented in the class, lessons learned are shared to widen the mutual learning.
International connections
Innovation pedagogy is applied at individual, team and network level learning and reflection of learning.
Student workload
The study unit consists of readings, two contact days, two discussion sections, actions executed in Social Media and writing the report. There is one pre-assignment and two discussions between the classes. These are developed further according to the feedback, as parts of the final report called Social Selling Programme. The Social Selling Programme is presented on the second contact day.
Further information
Kolme paikkaa avoimeen amk:hon