Sales and marketing (5 cr)

Evaluation scale

H-5

Content scheduling

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

The timing will be confirmed when the schedules are completed, but tentatively
- 2h for the whole group once a week, for 9 weeks
- 2h of group presentations in small groups 3-4 times during study

Objective

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

Materials

Bergström S., Leppänen A.: "Yrityksen asiakasmarkkinointi".
Kotler P., Armstrong G.: Principles of marketing

Teaching methods

Independent study
Familiarity with literature and other material
Online teaching
Contact teaching
small group working

Exam schedules

Ei tenttiä

International connections

Independent studies, lectures, online exercies, group works, and project based learning.

Completion alternatives

Itslearning

Student workload

Reflektio
Markkinointisuunnitelma
Yhteensä 133 h per nuppi.