Creativity and Innovativeness (5 cr)
Code: 3041234-3008
General information
- Enrollment
-
02.12.2022 - 23.01.2023
Registration for the implementation has ended.
- Timing
-
04.01.2023 - 14.04.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Teachers
- Timo Linnossuo
- Course
- 3041234
No reservations found for realization 3041234-3008!
Evaluation scale
H-5
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation