Brand Management (5 cr)
Code: 3011657-3015
General information
- Enrollment
-
01.06.2023 - 11.09.2023
Registration for the implementation has ended.
- Timing
-
11.09.2023 - 01.12.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- English
- Seats
- 0 - 50
- Degree programmes
- Degree Programme in Business
Evaluation scale
H-5
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Materials
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Teaching methods
Lectures, literature, assignments, group work.
Exam schedules
Re-take will be agreed separately.
International connections
Innovative pedagogy incl. field work outside classroom and presentations.
Completion alternatives
No alternative methods.
Student workload
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Qualifications
No special entry requirements
Further information
Its-learning, e-mail.