Concept and marketing design (5 cr)
Code: KU00CI00-3002
General information
- Enrollment
-
29.11.2023 - 06.03.2024
Registration for the implementation has ended.
- Timing
-
13.03.2024 - 08.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Location-independent
- Teaching languages
- English
- Seats
- 0 - 20
- Degree programmes
- Master's Degree Programme in Creative Design Management
Realization has 3 reservations. Total duration of reservations is 6 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 03.04.2024 time 16:00 - 18:00 (2 h 0 min) |
Concept and marketing design KU00CI00-3002 |
|
|
Wed 24.04.2024 time 16:00 - 18:00 (2 h 0 min) |
Concept and marketing design KU00CI00-3002 |
|
|
Wed 08.05.2024 time 16:00 - 18:00 (2 h 0 min) |
Concept and marketing design KU00CI00-3002 |
Evaluation scale
Hyväksytty/Hylätty
Content scheduling
TIMETABLE – Online Meetings
March 13th at 4:00-6:00 Concept Planning: From Ideas to Concepts
March 27th at 4:00-6:00 Design Processes and Tools
April 3rd at 4:00-6:00 Group Working: Benchmarking and Strategy Views
April 24th at 4:00-6:00 Concept Presentations – part 1, Feedback & Discussion
May 8th at 4:00-6:00 Concept Presentations – part 2, Feedback & Discussion
Itslearning will be open and ready on March 13th.
Objective
After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders
Content
• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis
Materials
the materials on itslearning
Teaching methods
Itslearning environment: materials, assignments and online lectures
International connections
online lectures, learning assignments, group work
Completion alternatives
Discuss with the teacher
Student workload
Learning Assignment 1: Literature Review
Learning Assignment 2: Developing, testing and evaluating your concept
Learning Assignment 3: Concept Presentation on 24.4. or 8.5.